Remove Accessories Remove Customer Engagement Remove Social Media
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Turning holiday insights into year-round success

Inside Retail

Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. Did customers engage with product recommendations, or were they ignored? Building loyalty programs Loyalty programs are an effective way to keep customers engaged year-round.

Strategy 241
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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. It has designed popup stores with Instagram-worthy moments in mind.

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Consumers still want relationships with their favourite fashion brands even when they can’t afford to buy, new research from Centra reveals

Retail Focus

Rather than investing in new fashion items, a quarter (25%) are buying more pre-loved or second-hand items, while another quarter (25%) are reducing fashion spend by choosing lower cost items or accessories to update their wardrobe.

Fashion 147
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Japan, South Korea mitigate China sales slump for luxury group Burberry

Inside Retail

The company is relying on a “strong program of brand activations” through the Lunar New Year period to boost sales, supported by pop-ups and social media driving customer engagement, including outerwear. By category, outerwear sales grew at a rate in the high single digits outside Mainland China, along with accessories.

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Meet the power couple behind Stax and Secondleft

Inside Retail

Matilda quickly became Staxs creative catalyst, bringing her business acumen and strategic thinking to the brand, where her influence shaped everything from product design to customer engagement, particularly in developing its womenswear. Were going to have a completely new presentation of how we do social media, Matilda explained.

Fashion 147
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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Still wondering what the metaverse is? Here’s what you need to know

Inside Retail

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world.