How accessories brand Hello Updo is challenging traditional beauty standards
Inside Retail
OCTOBER 13, 2024
After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?
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