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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?

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Ulta, Skims execs discuss keeping up with consumers at Shoptalk Fall day three

Inside Retail

Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product.

Consumer 130
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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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Generative AI is supercharging retail, what does this mean for consumers?

Inside Retail

So as more and more retailers integrate the benefits of AI into their growth strategy, what will be next for this transformative technology? Today’s consumers are craving a truly unique shopping experience. The post Generative AI is supercharging retail, what does this mean for consumers? And how will it shape the way we shop?

Consumer 266
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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

Doing so will enable you to improve consumer satisfaction, volume of sales, and long-term consumer loyalty. Focusing on the online customer journey is more important now than it has ever been, with more and more consumers preferring digital stores to physical ones.

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Can Charlie XCX help change consumers’ perception of H&M?

Inside Retail

It will take more than a cool concert and a spiffy marketing campaign to convince younger consumers to go to H&M for their next fashion fix. Retail experts like Melissa Minkow, a director of retail strategy at CI&T, are wary of H&M’s strategy of establishing a “middle ground” in the fast-fashion market.

Consumer 130