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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245
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Generative AI is supercharging retail, what does this mean for consumers?

Inside Retail

So as more and more retailers integrate the benefits of AI into their growth strategy, what will be next for this transformative technology? Today’s consumers are craving a truly unique shopping experience. The post Generative AI is supercharging retail, what does this mean for consumers? And how will it shape the way we shop?

Consumer 266
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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. However, Vera Bradley’s growth officer and CMO Alison Hiatt said the brand isn’t out for the count yet. How did Vera Bradley fall off?

Strategy 130
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Soft consumer demand dents City Chic’s sales, fuelling loss

Inside Retail

per cent in the June financial year driven by soft consumer demand in all markets. Phil Ryan, CEO and MD of City Chic, said: “We have exited FY23 with a materially improved inventory position and have a clear strategy in place to return the business to profitability based on getting back to what we are good at.”

Consumer 246
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Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263