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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. However, Vera Bradley’s growth officer and CMO Alison Hiatt said the brand isn’t out for the count yet. How did Vera Bradley fall off?

Strategy 130
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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?

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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245
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Vietnam malls: Was Vincom’s saturation strategy the right move?

Inside Retail

Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? Last year, more than 50 per cent of the major leasing transactions in Hanoi and Ho Chi Minh City involved fashion and accessories retailers and only 15 per cent food and beverage. What can Vincom do?

Strategy 130
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Ulta, Skims execs discuss keeping up with consumers at Shoptalk Fall day three

Inside Retail

Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product.

Consumer 130
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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Generative AI is supercharging retail, what does this mean for consumers?

Inside Retail

So as more and more retailers integrate the benefits of AI into their growth strategy, what will be next for this transformative technology? Today’s consumers are craving a truly unique shopping experience. The post Generative AI is supercharging retail, what does this mean for consumers? And how will it shape the way we shop?

Consumer 266