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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Retailers in particular use this tactic a lot. View this post on Instagram.

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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245
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Apparel retailer Tiger Mist fined for misleading consumers over returns

Inside Retail

Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.

Apparel 246
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Apparel retailer Tiger Mist fined for misleading consumers over returns

Inside Retail

Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.

Apparel 246
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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
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Westfield celebrates the capital’s side hustle heroes

Retail Focus

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. million visitors, safely, in retail’s reopening week. Brands include: Tingle.

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Here comes the Gen Z bride

Inside Retail

Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years. She has observed an increased interest in gown customisation services, largely thanks to social media. million last year.