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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Fabric textures can influence the perception of colors, so creative visual merchandising concepts select and combine different fabrics with building a story for retailers. Inviting textural materials, including leather, paper, velvet, and microfiber, helps engage affluent shoppers and show the artisan value of the luxury brand. .

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Morici reveals production processes behind its Tellux collection of luxury boxes

Design Wanted

Founded in Le Marche amongst a breathtaking backdrop decorated with idyllic hilltop towns in 1979, the beautiful Italian landscape has long been an inspiration for luxury accessories and furniture brand Morici. Juxtaposing precious woods of different textures and colors, the collection conceptualizes nature within a dynamic framework.

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How to Incorporate the 2024 Color of the Year “Peach Fuzz” into Your Custom Packaging

CRP

How to Incorporate the 2024 Color of the Year “Peach Fuzz” into Your Custom Packaging Pantone selects an iconic color every year to influence product development and purchasing decisions in multiple industries. Start by considering how “Peach Fuzz” can serve as either a primary or accent color.

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Designing the Human Experience: Bringing the Indoors Out

Onyx

Some of these pieces can incorporate a woven earth tone shell which provides warmth and texture. Accessories such as outdoor rugs, throws, pillows and plants can enhance the atmosphere and make the space feel more comfortable and cozy, like the indoors. (click on images to view sources).

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On Our Radar: HOBO, Georgetown, Washington, D.C.

VMS

a premium leather accessories brand, opened its second storefront this past fall in the Georgetown neighborhood of Washington, D.C. HOBO (Annapolis, Md.), The female-founded company “rooted in community, craft, quality and functionality” found an ideal fit for the new locale alongside a variety of charming boutiques.

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Developing retail experiences through immersive retail design

Retail Focus

This can include the creation of a distinctive store design, the use of unique materials and textures, and the integration of story-telling elements throughout the store. Brands and retailers need to consider the placement of products, the use of accessories, and the overall visual aesthetics of product displays.