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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Fabric textures can influence the perception of colors, so creative visual merchandising concepts select and combine different fabrics with building a story for retailers. Luxury watch stores are famous for their clean and uncluttered store design, and their watch and accessories displays typically come with sleek and modern designs. .

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Display Strategies for Sports and Outdoors Merchandising

Creative Displays Now

Top Display Strategies for Sports and Outdoor Companies From using color theory to incorporating experiential marketing techniques, there are many ways to create more excitement and engagement with your displays. Outdoor and sporting activities are usually associated with yellow, orange, red and blue colors.

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Visual Merchandising on a Budget: Creative Ideas for Small Businesses

Retail Focus

Use color to create a theme. Colors can be used to create a theme for your store, making it more visually appealing. Choose colors that complement your products and create a cohesive look throughout the store. For example, if you sell beachwear, you might choose a blue and white color scheme. Create a focal point.

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How to Incorporate the 2024 Color of the Year “Peach Fuzz” into Your Custom Packaging

CRP

How to Incorporate the 2024 Color of the Year “Peach Fuzz” into Your Custom Packaging Pantone selects an iconic color every year to influence product development and purchasing decisions in multiple industries. Start by considering how “Peach Fuzz” can serve as either a primary or accent color.

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Why US retailers are embracing a more inclusive holiday season

Inside Retail

Chen pointed out that beauty brands Clinique and Laura Mercier’s limited-edition Lunar New Year drops, which are already being promoted despite the holiday being several months away, rely heavily on a tired formula of red-and-gold packaging featuring the animal of the year. For 2024, it is the year of the wood dragon.

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Designing the Human Experience: Bringing the Indoors Out

Onyx

Design Elements Design is being implemented in ways to promote “bringing the indoors out” – a trending theme. Adding in side tables for beverages and food along with cushioned lounge chairs or couches can promote relaxation and comfort. Some of these pieces can incorporate a woven earth tone shell which provides warmth and texture.

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