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Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brandmanager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. Decoding fashion.
How has the brandmanaged to stay relevant and continued to appeal to its targetmarket over all that time? Younger women are often introduced to the brand through their mother’s love for the brand, so we see a lot of mothers and daughters shopping together. Hopefully, June.
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