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Earlier this month, Desigual partnered with Melbourne-based brandmanagement firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.
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EssilorLuxottica cannot be greedy, this process has to be a long-term strategy,” he added. That said, EssilorLuxottica has strong distribution capabilities and is good at brandmanagement, so Supreme fits better with them than it did with VF,” he said. Is EssilorLuxottica a better fit? per cent of the luxury eyewear market.
Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.
Scotch & Soda has been acquired by New York-based brandmanagement firm Bluestar Alliance after filing for bankruptcy for its Dutch operations last week. Founded by Gabbay and Ralph Gindi in 2006, Bluestar Alliance’s portfolio of brands includes Hurley, Bebe, and Tahari. Despite recording €342.5 million (US$369.42
Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.
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SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. How has the brandmanaged to stay relevant and continued to appeal to its target market over all that time? How mature would you say your online offering is today?
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