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Earlier this month, Desigual partnered with Melbourne-based brandmanagement firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.
Hollywood fashion and lifestyle brand Von Dutch has been sold to brandmanagement firm WSG Brands and is set for further global expansion. Former owners Groupe Royer and its subsidiary Royer Brands International completed the transfer of ownership last month.
That said, EssilorLuxottica has strong distribution capabilities and is good at brandmanagement, so Supreme fits better with them than it did with VF,” he said. Meanwhile, Dixon believes Supreme can still prosper if EssilorLuxottica allows them to operate independently and doesn’t manage it with an FMCG mindset.
This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand. A key catalyst in this transformation is the rise of pop-up stores, which are not only contributing to this expansion but also introducing new dynamics into the luxury ecosystem.
The new stores will feature experiential offerings, such as “cold rooms”, which enable customers to test the thermal level of the brand’s parkas, jackets and other products that can sell for thousands of dollars. Celebrities such as Drake, Rihanna and Daniel Craig have been known to wear – and be seen wearing – the coats. billion(about A$2.93
With fabrics that evoke sparkling Tuscan waters and superyachts in Monaco, it’s easy to understand the appeal of the now global brand. Vagary stepped out in an expansive range combining the on-trend cowboy boot with a deeply feminine collection that floated onto the runway worn by the striking size 16 model Bruna Lapinskas.
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