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Canada Goose to launch into Australia

Inside Retail

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution.

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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. How does Desigual plan to engage with the community and build a loyal customer base? It’s early days.

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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

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EssilorLuxottica acquires Supreme from VF: attractive deal or risky move?

Inside Retail

That said, EssilorLuxottica has strong distribution capabilities and is good at brand management, so Supreme fits better with them than it did with VF,” he said. Meanwhile, Dixon believes Supreme can still prosper if EssilorLuxottica allows them to operate independently and doesn’t manage it with an FMCG mindset.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Additionally, instead of leveraging big-name celebrities or influencers, Parade built brand awareness by sending products to micro-influencers, along with digital mood boards and creative direction suggestions via Google Drive.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. Luxury brands were able to attract a wider range of consumers who were not typically interested in high-end fashion or accessories by setting up coffee kiosks or bakeries, for instance. Conclusion.

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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

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