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Saint + Sofia opens first store in Covent Garden’s Seven Dials

Retail Focus

Designed to be an intimate boutique shopping experience, the store delivers a carefully curated selection of womenswear and accessories, including handbags and footwear. Special previews of new collections and store-unique products are available, and items are refreshed weekly, creating a highly exclusive offer.

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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Recently One Mile opened its first boutique in Bondi Beach, which has seen the brands cult following frequent the space and sell out stock. Unaware of what One Miles mission would be despite trying to cultivate and define one Robinson now sees that this led to a customer-driven curation.

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How Henne is rethinking the in-store experience

Inside Retail

If the Apple store was a womenswear boutique, it would be Henne. Providing a curated experience The Henne approach to service is designed to make the customer comfortable. Six years later, the brand has expanded to provide a full closet, with statement pieces, suiting, eventwear and accessories.

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Runway launches Vhernier, bringing Milanese elegance to Vietnam 

Inside Retail

As Vhernier is from Milan, the boutique showcases pure Milanese elegance through its minimalist shapes and soft colour palette, accented with touches of coral and eggshell, Marta Moruzzi, collection merchandising manager and international development at Vhernier, told Inside Retail. Vhernier has been in Southeast Asia for almost 10 years.

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Melbourne-based Marais launching luxury fashion online

Inside Retail

The multi-branded boutique offers a highly curated selection of international luxury designers such as Givenchy, Off—White, Savai, and Alexander McQueen, and operates separate womens- and menswear locations in Melbourne. Purchases will be packed with the boutiques shopper tote, branded tissue paper and a collectable gift box.

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Longchamp opens first next-gen store in Australia

Inside Retail

French luxury company Longchamp has launched its new boutique concept in Australia, trying to recreate the atmosphere of a Parisian apartment. “We hope they will feel at home and inspired by the curated selection of leather goods, accessories, and lifestyle objects that reflect our values and passion for craftsmanship.”

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Strathberry reaffirms commitment to Shaftesbury Capital’s Covent Garden with upsize and relocation

Retail Focus

Capitalising on the success of its debut store , Strathberry has doubled the size of its Covent Garden Market Building boutique. We’ve truly enjoyed being part of such a vibrant area of London over the past couple of years and, by unveiling this beautiful new boutique, we are excited to enter this exciting next chapter of our journey.

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