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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

Balance 264
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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business.

Balance 130
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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business.

Balance 130
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How niche fandoms power Levi’s most successful collabs

Inside Retail

The other one that we’ve done a few collabs with is New Balance. New Balance from a sneaker perspective is quite hot at the moment. Levi’s collaboration with Studio Ghibli’s animated classic Princess Mononoke tapped into a super-fandom and offered them wearable nostalgia.

Balance 264
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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

Levi’s place in the fashion industry as the inventor of blue jeans puts the brand in a unique position to be a historian of denim or a powerhouse of innovation, and potentially both if it gets the balance of relevancy correct. It’s really trying to stay at the centre of culture, right?

Balance 262
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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

We approach every collection with the objective of finding the balance between aligning to our core brand design principles and responding to market demand and trend considerations,” explained Pelly. “At It comes down to knowing your audience, and Elle and Ena Pelly have similar audiences,” Pelly concluded.

Fashion 258
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An in-depth look into Aussie luxury brand Oroton’s major turnaround

Inside Retail

What they lacked was any sense of ranging and balance from building a large range and any relevance to a young, modern customer. Bringing in apparel has brought more people to our store, our traffic counts went through the roof and because of that, our returns in the smaller accessories space went through the roof.

Apparel 246