Inside Retail

SEPTEMBER 22, 2021

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday.

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Inside Retail

MAY 31, 2023

Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. Use social media, email and in-store signage and flyers to advise customers of upcoming events. Joint advertising: Collaborate with other local businesses on advertising campaigns to promote the general area.

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Inside Retail

DECEMBER 12, 2024

Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. Evaluating the effectiveness of these efforts is crucial.

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Inside Retail

JULY 31, 2022

Encoding a web link or action into the NFC tag within a garment allows anyone wearing it to interact with the brand, introducing new customer experience layers that go further than social media marketing and pay-per-click advertising. We’re starting to see NFC tags emerge more in apparel.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

SEPTEMBER 26, 2022

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories. West’s contract with Adidas is set to end in 2026. Calling it quits with Gap.

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Inside Retail

AUGUST 22, 2024

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. This shift in media consumption patterns opened new avenues for advertisers and retailers to reach a digitally savvy audience.

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Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

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Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. This week, France announced legislation to “limit the excesses of ultra-fast fashion”.

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Inside Retail

JUNE 6, 2024

This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag.

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Inside Retail

AUGUST 23, 2022

Being different, buying different, it’s all important for the modern woman, and Millennials are looking for minimalist looks, no more big logos, no more walking advertisements,” she said. Educating the market through advertising campaigns is cheaper, making it easier to engage with Chinese customers. Different mindsets.

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Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. Founded in Italy in 1981, Replay offers a wide range of jeans, jackets, sweaters, shirts, footwear, socks and other accessories for men and women. Leveraging high-profile sponsorships.

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Retail Focus

MARCH 28, 2023

They relied on advertising, word of mouth and their own product experience in making purchasing decisions. This has resulted in increased options for personalization and personalization, personalized clothing and accessories to personalize meal plans and fitness routines. They had limited access to product information.

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Inside Retail

JUNE 23, 2024

We’re now interviewing full-time staff and interns for areas such as social media. I have formed an advisory board composed of individuals with various skills that complement mine, such as advertising. Production costs remain high due to salaries and non-mass production methods. IR: What are Beam Bold’s current markets?

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Inside Retail

FEBRUARY 5, 2023

To really make some noise, the Yes Men need to have this all over social media, they need to have influencers talking about it, they need to be tagging people, and hitting it really hard on social media,” she added. She said that if the result is merely a few news articles, it’s not going to have much of an effect. “To

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Inside Retail

OCTOBER 7, 2024

Over the past 10 years, Axel Arigato has expanded beyond footwear to become a lifestyle brand, offering streetwear and accessories, and it is on track to reach €100 million ($131 million) in sales by the end of 2024, up from €19 million ($24.9 million) in 2019. Inside Retail : How did the idea for Axel Arigato come about?

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Inside Retail

SEPTEMBER 13, 2022

When many brands and marketers were reducing their advertising spend or pulling it entirely, we identified an opportunity to occupy an uncluttered space and connect to those who were in search of something beautiful to brighten their days during an otherwise dark moment.

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Inside Retail

MAY 25, 2022

million women, and collectively we are spending around $6 billion each year on clothing and accessories. No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. This works out to be roughly 8.5 The common theme?

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Retail Focus

AUGUST 14, 2024

Moreover, vapes transcend functionality; they intertwine with cultural trends and social media influence. Mainstream media and pop culture Mainstream media and pop culture have seen CBD vapes get featured on some influential platforms in a big way.

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. When it comes to seeking fashion inspiration, it appears many women are taking their search digital, with 33 per cent of respondents seeking inspiration through social media and only 12 per cent turning to fashion magazines.

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Inside Retail

JANUARY 14, 2025

Greater importance is being placed on exercise for mental health and social connections, further underscored by mandated office hours, which will propel demand for athleisure in product offerings. Real-life experiences will be critical next year, with customers seeking community within live music to connect with their peers.

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Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Does the company see it that way?

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Inside Retail

FEBRUARY 15, 2022

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University.

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Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward. Also, in light of Temu’s gamified advertising strategy, consumers ought to temper their enthusiasm for rewards.

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Inside Retail

SEPTEMBER 10, 2024

Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways.

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Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. Social media can be incredibly powerful.

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RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. Behind the top that only costs $7.99

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Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. The concept of the store as media is expanded upon with the reimagining of retail media networks.

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Creative Displays Now

FEBRUARY 17, 2023

Half pallet floor displays: This display is perfect for showcasing a core product and its accessories. Affordability: Custom corrugated cardboard displays are one of the most affordable advertising methods. It’s easy to reach a large store audience without paying for expensive advertising, like social media ads.

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Inside Retail

MAY 23, 2022

With a high rate of repeat customers, the brand doesn’t need to spend a lot on advertising. Social media has been our only marketing tool for the last seven or eight years,” Baird said. The brand has 276,000 followers on Instagram – nearly 100,000 more than R.M.

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Inside Retail

JANUARY 3, 2024

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. But running a business is completely different.

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Inside Retail

JULY 25, 2023

Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing. Supplied IR: What’s happening on the advertising side of things now? CDW: We actually have.

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Inside Retail

AUGUST 25, 2022

During the pandemic everyone was looking for home wear that was comfortable, but now we are seeing a resurgence of travel wear, bags and accessories as well as occasion wear,” she stated. The key is to follow meaningful use cases and not just gimmicky ones, because then the marketing and advertising would unlikely be sticky,” she stated.

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Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. With that strategy comes demand creation. We’re completely revamping the structure of our database and the email flows within that. It really is back to basics.

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