Inside Retail

FEBRUARY 23, 2022

In fact, many of these Australian shoppers expect their online shopping to increase in 2022. For brands and retailers, this means that the best marketing strategy will be a multichannel approach. As you might expect, the research shows Australians are doing more of their shopping online than they were before the pandemic.

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Inside Retail

MAY 19, 2024

This is just one example of the brand’s recent efforts to amplify its longstanding commitment to natural skincare, from the launch of a new formulation charter in 2022 to its B Corp certification in February to a new store concept centred on storytelling. “We We do all the right things, but we forgot to talk about it in the past.

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Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. We found in Singapore the perfect land to place our first steps,” he said.

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Inside Retail

DECEMBER 17, 2023

Coming after the business has continued to renovate the look of its beauty halls over the last three years, the 11,000 square foot space is part of Boots’ strategy to build a bridge between medicine and retail, much like Chemist Warehouse has done with Ultra Beauty and superstores in Australia.

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

NOVEMBER 27, 2023

Most categories are recording significant declines now compared with 2022, according to the Australian Bureau of Statistics, as households across Australia are saddled with mounting bills and expenses. With intense competition in today’s retail sector, integrating technology and customer experience isn’t just a trend—it’s a survival strategy.

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. billion in 2022. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

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Retail Focus

JANUARY 20, 2022

Thus, it is necessary to change the marketing strategies. The most immediate problem in 2022 is how marketing will develop after cookie death. This decision will be implemented in 2022 and is considered a significant achievement. Direct-to-consumer (D2C) will be considered the best marketing strategy.

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Inside Retail

OCTOBER 18, 2021

All trends are pointing to an acceleration of e-commerce in 2022, making right now a critical time to prepare for the challenges and opportunities ahead. It was also hosted by Thomas Franey of MotorCycle Holdings, who discussed his firm’s broad-scale digital transformation to an omnichannel strategy across the entire group.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

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Inside Retail

JULY 26, 2022

When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. As a strategy, this worked well into the 2000s, but failed dismally thereafter. Suddenly, brands like Revlon were seen as conservative, dated and out of touch. What can be done?

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Not too dissimilarly, Jacquemus’ 2022 holiday campaign starred Pamela Anderson which incidentally marked the beginning of her fashion comeback.

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Inside Retail

SEPTEMBER 15, 2022

Pantone has previously created custom colours for the likes of Valentino, which showed its Fall/Winter 2022-23 collection almost entirely in its signature PP Pink, and American football star Tom Brady, who used Brady Blue for the launch of his activewear line. Without social, we’d be a very different business,” he said. “It

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Inside Retail

SEPTEMBER 11, 2022

It is a 3D space for customising your avatar, completing quests and sharing content to social media. People entering the Bulgari Zepeto virtual world will be able to browse the brand’s 2022 Resort Collection ‘Sunset in Eden’, inspired by the warm apricot glow that is revealed at the end of a summer’s day. A phygital lifestyle.

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Inside Retail

MARCH 15, 2022

They have absolutely loved the new look and layout and we can’t wait to roll this out even further in 2022. Comedian and social-media sensation Celeste Barber faced the campaign, and Australian designer Toni Maticevski designed the iconic White Shirt, raising over $500,000.

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Inside Retail

NOVEMBER 30, 2023

billion, according to 2020 data that was released in 2022 by GlobalData. The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL. Australia’s sportswear industry is worth $8.5 billion by 2025.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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RetailMinded

JANUARY 4, 2022

Here’s a list of the top retail technologies you must look out for in 2022: . When it comes to knowing the best technological trends that could help retailers in 2022, one of the most ideal alternatives businesses can consider is the use of customer service robots. Customer Service Robots . Voice Commerce . Cashierless Stores .

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Inside Retail

OCTOBER 25, 2022

But for more than two weeks, Adidas stayed silent about a series of antisemitic remarks that Ye posted on social media, which got him blocked from Instagram and Twitter and led talent agency, CAA, and luxury fashion brand Balenciaga, which partnered with him on the Yeezy Gap project, to cut ties with him. .

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Inside Retail

JANUARY 5, 2023

Her appointment follows a seven-month search after the brand’s former CEO Patrik Frisk announced his resignation in May 2022. According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data.

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Inside Retail

JANUARY 5, 2023

Her appointment follows a seven-month search after the brand’s former CEO Patrik Frisk announced his resignation in May 2022. According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data.

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Inside Retail

DECEMBER 16, 2024

Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese social media eight years ago, she has built up a following of more than 500,000 people. Xiaohongshu, sometimes compared to Instagram, has long been one of China’s most important marketing tools.

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Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Inside Retail

FEBRUARY 15, 2022

Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. 2022 and beyond: a sustainable future. And we’re looking to roll out our Supercrew loyalty program in early 2022.”.

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RetailMinded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. 63% of US brands plan to increase investment in retail software in 2022. Top 10 Investment Priorities For 2022. Social media marketing (32%).

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Inside Retail

AUGUST 17, 2023

Small businesses used a microsite to generate versions of the ads featuring their own store that could be posted on social media and other platforms. “The engine is answering campaign briefs with great ideas and inspiration that are fully on brand and on strategy,” Gandon said.

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RetailMinded

AUGUST 31, 2022

However, despite the obvious nature of social media advertising, it can be very difficult to focus on a specific target market. The post 5 Must-Have Products to Advertise Your Business for 2022 appeared first on Retail Minded. Something for Nothing – Making Use of Free SEO Tools. It’s up to you.

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Retail Focus

SEPTEMBER 14, 2023

A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics. Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively). This logic extends into the store.

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Inside Retail

NOVEMBER 14, 2024

When it launched the Rebound Serum in 2022 “we were still in the early stages of our business, exploring the most cost-effective options for packaging and raw materials,” Wilde said. However, if the commentary on social media is anything to go by, new and existing TBH customers are embracing the change.

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Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. Gale named the business after her mother’s maiden name Furlong and her father’s last name Gale. “I

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Retail Focus

FEBRUARY 2, 2024

The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. This article highlights actionable strategies that can help retail businesses win the customer service game. Exceptional customer service goes beyond driving sales. It also fosters loyalty and builds a brand’s reputation.

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Inside Retail

OCTOBER 16, 2023

Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022. Many initially sold products through their websites and social media platforms but have since expanded their reach by leveraging e-commerce platforms like Amazon and Flipkart.

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Inside Retail

NOVEMBER 21, 2022

2022 is the beginning of a rebirth for Hong Kong and for our company,” De Preaumont told Inside Retail. Social media platforms are at the heart of the company’s customer acquisition and retention strategy. Le Dessert has since become the number one online patisserie in Hong Kong. Julien De Preaumont. “We The platforms.

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Inside Retail

JULY 14, 2024

For example, after many retailers ran out of stock in 2020 and 2021, thanks to the circumstances caused by the pandemic, they over-corrected by placing larger-than-needed orders in 2022. This led to excess goods when spending patterns eventually shifted back to pre-Covid levels.

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Inside Retail

FEBRUARY 27, 2023

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8

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RetailMinded

NOVEMBER 13, 2022

The most resilient retailers will keep a cool head by adopting a multitude of strategies, like the ones below, to target and retain customers, perform great customer service, keep sales moving and cash flow healthy. . The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

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