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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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The Best 2022 E-Commerce Tech Developments

Retail Focus

In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. Social Marketing . Mobile Marketing .

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FTC Updates Endorsement Guides: Highlights Online Reviews, Social Media Tags, and Clear Disclosures

Hunton Andrews Kurth

These guidelines come after the FTC initially voted to publish revised guidelines in May 2022. Based on public comments, the Commission added a sentence to Example 12 stating that fake positive reviews used to promote a product are “endorsements.”

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

billion in sales in 2022. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

A recent study showed consumers trust traditional e-commerce platforms less than they did in 2022,” Chia added. Social media has presented an easy way for scammers to reach consumers, by promoting fake websites and e-commerce businesses next to legitimate ones to create a false sense of consumer trust.

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wesfarmers acquired Priceline’s parent company API in 2022 when CEO Rob Scott saw an opportunity to enter the fast-growing $25 billion health, well-being and beauty sector. This growth is largely attributed to an ageing population, rising health concerns, and a shift towards preventive healthcare.”