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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

In the mid-2010s, Vera Bradley’s once popular floral patterns were giving “coastal grandma”, a style aesthetic that blew up on TikTok in 2022 and has become chic with younger shoppers. We are prudently planning the second half through a more conservative lens, as we expect the trends we’ve seen in both brands to continue.

Strategy 130
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Gelatissimo opens 50th Australian store, plans US growth

Inside Retail

The gelato chain has another six stores in the pipeline to open across the country in 2024, and plans to maintain this trajectory for the next five years. Gelatissimo’s strategic growth plan includes expanding into Perth and regional Australia, as well as other cities and coastal towns.

Planning 182
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

Planning 264
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Witchery works its magic: Inside its growth plans for 2022

Inside Retail

They have absolutely loved the new look and layout and we can’t wait to roll this out even further in 2022. ARO: What are some of the interesting challenges Witchery is focusing on for 2022? ARO: What are three of the most exciting opportunities for the Australian fashion industry in 2022?

Planning 130
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Adapting to customer behaviours in 2022

Inside Retail

If you aren’t adapting to customer behaviours in 2022, then you likely aren’t creating sustainable growth for your business. What to expect for retail in 2022. Here are some proven strategies for achieving versatility online: Integrate your offline and online shopping experiences. Make your engagement strategy customer-centric.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. In 2025, we might be wishing we could have known in 2022 what was to come next.

Strategy 245
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Strategies for success: LSKD and Shippit on preparing for peak season

Inside Retail

With many retailers already starting to plan and prepare their inventory levels, pricing, promotions and everything else ahead of peak period, we spoke with a number of industry experts to find out what they should keep in mind. LSKD founder and CEO Jason Daniel said that the brand spends a lot of the year planning and preparing for peak period.

Strategy 242