Inside Retail

JULY 28, 2021

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The post Sweden’s Klarna buys influencer marketing platform appeared first on Inside Retail.

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Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Mobile Marketing . Visual Marketing .

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Inside Retail

FEBRUARY 7, 2022

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Social media darling no more. As a result, Glossier’s brand value has taken quite the hit.

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Inside Retail

JUNE 30, 2024

billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. million weddings took place in 2022, as wedding activity has bounced back post-pandemic. She has observed an increased interest in gown customisation services, largely thanks to social media.

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Inside Retail

JANUARY 2, 2023

Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. Half of the GTV of e-commerce in China now comes from live shopping.

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Inside Retail

JUNE 20, 2024

After a 20-year career as one of Australia’s most sought-after TV presenters, Talitha Cummins has come full circle with the 2022 launch of her jewellery business The Cut. With the value of the lab-grown diamond market expected to reach US$37.32 We release daily reels on social media to educate and inform.

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Inside Retail

FEBRUARY 23, 2022

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

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Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. So which platforms will they choose?

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Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. billion by 2030.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

OCTOBER 18, 2021

All trends are pointing to an acceleration of e-commerce in 2022, making right now a critical time to prepare for the challenges and opportunities ahead. Each episode in the series touches on a distinct topic in the field. The talk focuses on obtaining customer permissions to communicate via this medium in accordance with the Spam Act.

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Inside Retail

JANUARY 4, 2023

“After two very atypical and uncertain years, 2022 has been a transformative period for Desigual, where we have placed efforts into our company’s repositioning,” Balazs Krizsanyik, general manager of Desigual in Asia, told Inside Retail. Forging local partnerships in these markets can go a long way in terms of innovation and adaptation.

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Inside Retail

FEBRUARY 21, 2023

The Sydney store followed the launch of its first permanent US store and four new stores across South Korea in 2022. She said that Australia is an important market for Casetify within the Asia-Pacific region, and follows the success of its local e-commerce launch.

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Inside Retail

DECEMBER 10, 2024

Founded in 2022, the Australian-made and owned business is the countrys first professionally formulated tallow-based skincare brand. IR : Because tallow-based skincare is such a new product category, how has Tuttofare approached educating and marketing to consumers? The most important piece of marketing for us is word of mouth.

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Inside Retail

FEBRUARY 14, 2023

After multiple paradigm shifts in 2022, retailers are facing a very different landscape in the months ahead. Then, seemingly out of the blue, around mid-2022 many shoppers realised they could no longer afford their lifestyle. Here’s a quick review of the biggest ones, whose impact is likely to extend well beyond 2022.

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Inside Retail

SEPTEMBER 15, 2022

Pantone has previously created custom colours for the likes of Valentino, which showed its Fall/Winter 2022-23 collection almost entirely in its signature PP Pink, and American football star Tom Brady, who used Brady Blue for the launch of his activewear line. We just didn’t have that middle market in Australia,” McKeown recalled.

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Inside Retail

JULY 26, 2022

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Suddenly, brands like Revlon were seen as conservative, dated and out of touch. What can be done?

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Inside Retail

NOVEMBER 30, 2023

The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. billion, according to 2020 data that was released in 2022 by GlobalData. billion market, $4.3 Australia’s sportswear industry is worth $8.5 billion by 2025. Of that predicted $11.7

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Inside Retail

JULY 5, 2024

This is something our customer has been asking for, so I think she is going to be thrilled to see this in-store and online for Spring Summer 2022,” Schofield acknowledged. Witchery explained in a social media post that its sizing had “become more generous, so if you were a size 20 with Witchery before, we welcome you to try an 18 instead”.

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Inside Retail

NOVEMBER 3, 2024

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.

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Inside Retail

SEPTEMBER 22, 2021

Apfel has inspired a collection of eclectic dresses, sets and extensive accessories set to launch at H&M at the beginning of 2022. High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt).

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. The rise of TikTok Shop in 2022 has been phenomenal.

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Inside Retail

FEBRUARY 7, 2024

The February holiday has long created big business for chocolatiers, florists and jewellers, but in the digital and social media age, consumers are turning to websites to purchase their Valentines’ something sentimental. The planning for Valentine’s Day starts months in advance.

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RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots . Facial Recognition .

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Inside Retail

AUGUST 4, 2021

“Globally, we are aiming to develop King Coffee into one of the top 10 coffee brands in the Asian market as well as one of the key players in the agricultural industry of Vietnam in the next five years,” she added. To reach our customers, we focused our efforts largely on social media, new media as well as e-commerce platforms,” Thao said.

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

FEBRUARY 20, 2024

billion in 2022. Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

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Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. The post Motherhood isn’t glossy perfection, so stop marketing like it is appeared first on Inside Retail.

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Inside Retail

DECEMBER 2, 2024

The centre-left Labor government has targeted Big Tech’s influence, and parliament passed a law last week that banned social media for children aged under 16. Meta Platforms’ Facebook and Instagram together supplied 79 per cent of social media services in the country.

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Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. Moreover, Gen Z and Millennials are proficient in using social media platforms. In developed markets, we’re seeing an expansion of resale services, with consumers placing high value on sustainability.

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Retail Focus

JUNE 22, 2022

The space includes a vloggers area specifically designed for interviews, complete with social media backdrops, VIP treatment rooms and a neon archway activated by movement. It has been great to help the client open their first physical store and move into the UK market. million treatments globally in 2022. .

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Inside Retail

NOVEMBER 8, 2022

The self-proclaimed ‘complaint hotline operator’s purchase of social media Twitter is the biggest story in tech circles, and not because it has gone smoothly. . Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

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