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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their social media experience to be rudely interrupted by boring ads.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. billion in 2022, and is expected to reach $86.3 Data from Market.us

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

Mal Chia, managing director at Ecom Nation, told Inside Retail, “The latest wave of online scams often involves highly sophisticated methods that blur the lines between genuine and fraudulent activities.” “A A recent study showed consumers trust traditional e-commerce platforms less than they did in 2022,” Chia added.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Social media darling no more. As of January 2022, the brand has lost nearly 200,000 followers and it has been unable to maintain its follower count for two years.

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Why Talitha Cummins left journalism to start lab grown jewellery brand The Cut

Inside Retail

After a 20-year career as one of Australia’s most sought-after TV presenters, Talitha Cummins has come full circle with the 2022 launch of her jewellery business The Cut. We release daily reels on social media to educate and inform. We are a social media-based business – so these skills are crucial.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. Half of the GTV of e-commerce in China now comes from live shopping.

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