Inside Retail

NOVEMBER 13, 2024

In the mid-2010s, Vera Bradley’s once popular floral patterns were giving “coastal grandma”, a style aesthetic that blew up on TikTok in 2022 and has become chic with younger shoppers. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130

Strategy Accessories Accessories Pattern 130

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Throughout 2022, there were numerous headlines indicating a monumental shift in innovation across retail and that customers were keen to get back to physical shops while retaining the convenience of hybrid shopping.

Strategy 147

Strategy Fashion Advertising Apparel 147

Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

Expansion 261

Expansion Strategy Fashion Engagement 261

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. In 2022, 57.8

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

MAY 11, 2023

Now that display technology has become more affordable and the positive, immersive impact of digital displays is resoundingly clear, brands are seeing the advantages of investing more in engaging and entertaining customers – with digital displays and content playing an integral role.

Engagement 130

Engagement Display Consumer Promotion 130

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Retail Focus

SEPTEMBER 27, 2022

In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Visual marketing is an advertisement strategy, which can be used to present ideas that could be difficult to grasp through text. Mobile Marketing .

Social Media 130

Social Media Advertising Promotion Tailored 130

Retail Focus

JANUARY 20, 2022

Thus, it is necessary to change the marketing strategies. The most immediate problem in 2022 is how marketing will develop after cookie death. This decision will be implemented in 2022 and is considered a significant achievement. Direct-to-consumer (D2C) will be considered the best marketing strategy.

Marketing 130

Marketing Advertising Strategy Circulation 130

Retail Focus

DECEMBER 10, 2021

uplift in UK retail sales this year point to plenty of opportunities for firms to harness — with a further eight in 10 CEOs already looking forward to bigger gains in 2022. . Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas.

Consumer 311

Consumer Engagement Flow Tailored 311

Inside Retail

FEBRUARY 14, 2022

Without any particular reason to come back until now, Retail Global is so thrilled that he is making the journey for Retail Fest 2022 for his 23rd trip to Australia. Retail Fest 2022. Get your Retail Fest 2022 tickets to learn all about the future of e-commerce with industry leaders. .

Customer Engagement 147

Customer Engagement Consumer Engagement Strategy 147

Inside Retail

JUNE 23, 2022

During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future.

Strategy 162

Strategy Form Fashion Curate 162

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

APRIL 29, 2024

The concept was initially launched in Guangzhou, China in December 2022, followed by Boston, Massachusetts, in February 2023, before rolling out in Singapore’s Paragon Shopping Centre, Sydney’s Westfield Bondi Junction and now Melbourne’s Chadstone shopping centre.

Balance 264

Balance Concept Fashion Engagement 264

Inside Retail

JUNE 5, 2022

At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. Cheetah Digital’s recent 2022 Digital Consumer Trends Index shows a whopping 86 per cent of consumers are becoming increasingly sceptical when it comes to their data privacy. Have a robust data-collection strategy to support this.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

FEBRUARY 13, 2022

In 2022, that experience is just as likely to be online as physical, with companies like Toys ‘R’ Us ANZ focusing more and more on digital-first retail: “With further shifts to e-commerce, particularly in toys, competition will become increasingly intense,” Toys ‘R’ Us ANZ CEO Dr Louis Mittoni says.

Expansion 130

Expansion Strategy Hobbies Marketing 130

Inside Retail

JUNE 13, 2024

Joining the competition in 2022, Cotti Coffee has been rapidly expanding its presence within China and globally, with a network of 7000 stores across 28 countries and regions, which makes it the world’s fourth-largest coffee chain by number of stores. Cotti Coffee’s latest marketing move to offer all beverages for RMB9.9

Strategy 261

Strategy Expansion Marketing Management 261

Retail Focus

MAY 31, 2022

Boasting easy-to-wear garments for women and children as well as unique tableware, inspired by the work of Indian artisans, Seraphina is showing on the King’s Road until the end of June 2022. . Seraphina has experienced continued success in the area previously, remaining a popular choice amongst visitors from near and afar.

Artistic 264

Artistic Curate Apparel Space 264

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. This includes access to customer data, which may be used for upcoming product and communication strategies. Cut through the noise. This is already happening,” she said. “In

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

MAY 22, 2022

The design process leading up to the 2023 Resort range and post-runway show engagement was vastly different, proving Daniel Avakian is steadfastly changing the system. “To This has become a highly valuable strategy for London Fashion Week, as it offers more relevant channels for engagement and increased connection beyond runway shows.

Reimagine 246

Reimagine Design Fashion Pattern 246

Inside Retail

NOVEMBER 27, 2024

In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This year, David Jones increased its channel mix, optimising its creative content to engage with customers more effectively. “We’ve

Promotion 241

Promotion Advertising Department Stores Contrast 241

Inside Retail

JULY 27, 2023

The rise of Amazon, Netflix and Spotify, with their highly personalised recommendation engines, is a testament to the success of the strategy. AI algorithms can then carry out behaviour analysis, predict customer preferences and tailor personalised offers, which improves customer engagement and loyalty.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JULY 18, 2024

million in 2022 to US$523.1 EssilorLuxottica cannot be greedy, this process has to be a long-term strategy,” he added. They have given Oakley more freedom in recent years and the brand has bounced back in the footwear and apparel categories and acquired a new Gen Z customer base who had never engaged before. million from US$82.4

Apparel 261

Apparel Department Stores Management Marketing 261

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. billion in 2022. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

Tailored 246

Tailored Social Media Strategy Target Market 246

Retail Focus

DECEMBER 8, 2021

Relatively new to Ikea are shop windows and check-out zones on all floors, all designed to engage, entertain, and inform customers. Data collected from online engagement can even be applied to tailor in-store messaging and content based on online trends and demand. Good content is always key. This will be free to attend.

Display 208

Display Engagement Promotion Shopping 208

Parcel Pending

DECEMBER 2, 2023

The concept of student engagement leaped to the forefront of the minds of professors and teachers as they strived to educate, interact, and encourage student participation during pandemic-induced online learning initiatives. Actively engaged students have been linked to improved achievement, persistence, and retention.

Engagement 52

Engagement Strategy Social Media Management 52

Inside Retail

JULY 4, 2024

Stallworthy credits this to a well-executed prelaunch campaign that built an engaged database ready to buy or rent. “We Your Reformer’s business model is diversified across the retail and software space, creating a robust business that engages customers at multiple touchpoints throughout their buying lifecycle.

Expansion 268

Expansion Engagement Planning Marketing 268

Retailing Insight

NOVEMBER 2, 2021

Today, we are inching toward 2022 with the understanding that the pandemic is still a part of our world and the new normal is here. Here are the top tips for you to take note of as we head into 2022 with a new strategy. Live streaming creates a personal experience that engages your customers and creates an urgency to buy.

Reimagine 98

Reimagine Hobbies Shopping Consumer 98

Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

Planning 264

Planning Strategy Expansion Shopping 264

Retail Focus

FEBRUARY 6, 2023

2022 EuroShop segments into eight ‘experience dimensions’, namely Shopfitting, Store Design & Visual Merchandising which will be held in Halls 1, 10, 11 & 12. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4. 1966-1972 EuroShop held every two years.

Visual Merchandising 303

Visual Merchandising Light Concept Merchandising 303

Retail Focus

FEBRUARY 8, 2022

Research in 2021 from Pricer revealed that 57% want digital engagement in the aisle to improve CX and inform purchasing decisions. It wanted to be able to synchronise in-store prices with online activity, allowing it to quickly react and actively manage pricing strategies, while reducing pricing errors or inconsistencies.

Sporting Goods 147

Sporting Goods Display Management Shopping 147

Inside Retail

MARCH 8, 2023

Let’s take a look at some strategies you can use to keep your team healthy and happy. Encourage growth and development Giving employees the opportunity to grow and develop is important if you want to keep them motivated and engaged with their work. As a manager, this can be a confronting reality.

Perspective 246

Perspective Management Balance Form 246

Inside Retail

SEPTEMBER 9, 2024

2022, and the boa-constrictor squeeze for talent clinched the deal for pay transparency. They are engaged, loyal and live the brand. They are key in the pay transparency strategy. During the pandemic, with our health on the line, trust was #1. Since then, pay transparency has been insistent and on the rise.

Advertising 260

Advertising Display Promotion Engagement 260

Retail Focus

FEBRUARY 9, 2022

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

Accessories 189

Accessories Accessories Strategy Outdoor 189

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised.

Shopping 262

Shopping Consumer Electronics Expansion Apparel 262

Inside Retail

MAY 6, 2024

At the World Retail Congress in Paris, industry executives and experts weighed in on a panel to advise retailers on the best strategies to improve employee retention, create jobs that meet needs and ensure effective management. asked David Sinclair, a partner at OC&C Strategy Consultants in the retail and consumer sector.

Strategy 147

Strategy Management Engagement Consumer 147

Inside Retail

AUGUST 14, 2023

Alongside pricing strategy and value-adds, there is another, vital way for retailers to provide more for their customers. As the old stat goes, between 60-90 per cent of strategies fail in their execution. This helps employees connect and engage with the vision of the organisation. How are your engagement scores?

Engagement 130

Engagement Strategy Customer Engagement Marketing 130