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Social media marketing trends for 2022

Inside Retail

So, what can we expect to see in 2022 for social platforms? The number of Australian consumers who made purchases through social media in 2020 was 5.3 This marketing technique will also allow business owners to understand the consumer behavior that can the be used in future marketing. Bite-sized content.

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US consumer boycott: What retailers need to know about the buying blackout

Inside Retail

Last week, consumer-activist group The Peoples Union USA called for a 24-hour buying blackout of all non-essential goods on February 28, particularly from big-box retailers like Walmart , Target and Amazon. This is not the first time consumers have used boycotts as a means of protest in the US.

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Is the retail sector struggling or thriving in 2022? 

Retail Focus

With a whole new danger hitting consumers – inflation – will the same be true? In 2022, the retail sector is performing much better than expected. Analysts believe that 2022 will remain a good year, despite economic headwinds. The big test for retail will, of course, be Christmas 2022. The good news for retail.

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Gentle Monster opens its first Australian flagship in Melbourne’s Chadstone

Inside Retail

Located at Chadstone Shopping Centre in Melbourne, the 250sqm flagship offers Gentle Monster’s full range of product and experience to Australian consumers. Gentle Monster represents innovation and disruption in the fashion eyewear category that we are confident the Australian consumer will embrace,” added Ngadiman.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST The cool new innovations shaping the commerce industry. The impact of social commerce in working with Gen Z and Generation Alpha.

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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

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Research sheds light on the Australian e-commerce consumer journey

Inside Retail

One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. In fact, many of these Australian shoppers expect their online shopping to increase in 2022. More Australian consumers are using multiple platforms.

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Furthermore, there's the growth of social commerce, evolution of omnichannel commerce, in-store transformation, and online/offline hybridization, all of which are becoming e-Commerce trends that will inevitably shape the 2022 innovation landscape. So, how can we take on this next, purpose-driven generation of consumers?