Inside Retail

JANUARY 30, 2023

According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9.

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Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

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Retail Focus

JANUARY 20, 2022

The most immediate problem in 2022 is how marketing will develop after cookie death. This decision will be implemented in 2022 and is considered a significant achievement. It is expected that these online marketing ideas will improve the growth of any business in 2022. Further, these data are used for advertisements.

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Inside Retail

MARCH 29, 2022

billion in sales in 2022. And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Here’s who we expect to dominate live shopping and social commerce in 2022.

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Inside Retail

JANUARY 21, 2022

Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. However, what if you have five or 10 items that could be promoted in a certain category. The post 3 searchandising strategies for 2022 appeared first on Inside Retail.

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Inside Retail

JULY 5, 2024

But even at its peak, in the 2022 financial year, Booktopia was still unprofitable. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time. Shares had fallen to 4.5 What happened?

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Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Pickus agrees: “A digital medium allows retailers to match the speed of their in-store advertisements with those of their online shopping platform. We look forward to seeing you there.”.

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Inside Retail

SEPTEMBER 9, 2024

2022, and the boa-constrictor squeeze for talent clinched the deal for pay transparency. Advertise the salary range, and you are guaranteed a high level of job applications. During the pandemic, with our health on the line, trust was #1. Since then, pay transparency has been insistent and on the rise. It’s a no-brainer.

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Retail Focus

NOVEMBER 28, 2024

Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But

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VMS

JANUARY 30, 2022

But on the plus side, let’s look at three major innovative trends that appear ready to help retailers find new ways to connect with customers in 2022. Advertisement. We also create all of the social content to promote the shows and capture video and imagery assets during the shows.”. Advertisement. gallery_holder}}.

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Inside Retail

SEPTEMBER 23, 2024

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

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Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.

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Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed.

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Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. Shape the future you want.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. Yet promoting and stocking products earlier just leads consumers to start searching earlier, and so the cycle perpetuates.

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Inside Retail

FEBRUARY 13, 2023

As of August 2022, it was estimated that there were 2 million Prime subscribers in Australia. From the streamers’ perspective, the 2022 Deloitte Entertainment Survey found that Australian households have, on average, 3.2 Between April and June 2022, almost a million people ditched the streamer, tanking its stock.

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Inside Retail

JUNE 5, 2023

We’ve been seeing a trend since Covid-19 onwards that brand loyalty is in question, and consumers are looking for alternatives, deals and promotions,” Babu said. “If Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said. Watch the full webinar here.

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Inside Retail

MARCH 26, 2023

Research by the Australian Fashion Council in 2022 found that 260,000 tonnes of clothing in Australia was reaching landfill each year, at a consumer cost of $9.2b. Patagonia has also launched a number of schemes – such as its ‘don’t buy this jacket’ and ‘buy less, demand more’ campaigns – in order to promote conscious consumption.

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Inside Retail

JULY 4, 2023

China adds a special layer of anxiety for those early movers because they are mostly global brands that went through the wringer in China in 2022 with lockdowns, watched the excess inventory pile up, and all the while could hear the growing sound of footsteps behind them from some formidable domestic competitors.

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Inside Retail

NOVEMBER 7, 2022

Meanwhile, the gross merchandise value (GMV) of Southeast Asia’s e-commerce market is expected to grow by a CAGR of 17 per cent from US$129 billion in 2022 to US$280 billion in 2027, and the number of digital consumers in the region is expected to grow to 370 million by the end of 2022. In 2022, this event ran on 27 March.

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Inside Retail

DECEMBER 1, 2022

India is the next big frontier for the L’Oreal Group, and I am looking forward to bringing the best of beauty and consumer experiences in a new connected world,” Kaushik said, according to Storyboard18 , an online publication covering India’s advertising industry. Foot Locker announces leadership changes.

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Inside Retail

DECEMBER 9, 2022

A recent Accenture survey found nearly all retailers (99 per cent) had increased their promotional activity as part of their holiday plans. This means retailers are under a huge amount of pressure this holiday season to clear stock, to release capital and reduce spending on storing it all in warehouses. .

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Inside Retail

DECEMBER 13, 2021

Sales during the 12 last months are below 2019 figures due to a lack of advertising, which Butscher said is directly linked to the business insecurity, but she is hopeful that sales will pick up with increased marketing next year. “We We really hope that 2022 will allow us to be able to invest in marketing campaigns again,” she said.

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Inside Retail

MAY 17, 2023

Helena Stylman, group sales director at iMedia, reveals: “It’s ‘Chatham House Rules’, and the aim is to facilitate open and interactive discussions that promote collaboration, learning, innovation and support growth among these luminaries” It’s clearly working.

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Inside Retail

APRIL 14, 2023

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. I had to learn about Google and Facebook advertising,” she says. You can download it here.

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Inside Retail

AUGUST 26, 2021

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. In September 2022, Idol will step down as CEO of Capri Holdings and transition to executive chairman.

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Inside Retail

JUNE 29, 2022

Its fall from grace with investors occurred well ahead of the general decline in tech stocks that started a month later and tipped the NASDAQ over a cliff in March 2022. Advertising revenues have a lot of upside, and so have commissions on marketplace sales. on 19 October 19 2021, nose-diving to a close of US$80.47 on 24 June.

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Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. For example, this 2022 campaign from Victoria’s Secret , starring Brooke Shields and other mothers talking about the hardships, highs and lows of being a mum.

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Inside Retail

AUGUST 3, 2023

It is essential for marketers to align their strategies with consumers’ mindsets and incorporate their preferences into advertising approaches,” she noted. On the social media front, Burger King ventured into the TikTok space in August 2022, and the brand has garnered 52,000 followers and 1.1 million likes to date,” she stated.

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Hunton Andrews Kurth

JULY 5, 2023

These guidelines come after the FTC initially voted to publish revised guidelines in May 2022. Based on public comments, the Commission added a sentence to Example 12 stating that fake positive reviews used to promote a product are “endorsements.”

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Inside Retail

DECEMBER 6, 2022

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. Of particular interest is the so-called ‘take rate’ or the percentage of GTV that accrues to the company in fees and advertising. per cent, compared with 3.6

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Contra

NOVEMBER 17, 2023

The Christmas season is a spectacle of merriment and marketing genius, where out-of-home (OOH) & visual merchandising adverts become more than mere promotions—they transform into pieces of urban artistry that capture the essence of the holidays.

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Contra

DECEMBER 1, 2022

Tate Liverpool looks to Contra Vision for its Turner Prize window graphics When one of Britain’s foremost institutions decides on what material to use for its window advertising to promote the Turner Prize, it looks to Contra Vision to provide the solution. The four shortlisted artists for the Turner Prize 2022 are: Heather Phillipson.

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Hunton Andrews Kurth

AUGUST 2, 2022

To capitalize on the current popularity of NFTs, some retailers are turning to the timeless art of nostalgia: reworking old media or products into an NFT collection to advertise a brand in an online space or bring new attention (and customers) to a vintage product. 12, 2022. [4] 3] Ritcher, Felix. 4] Morris, Chris. 5] Whitten, Sarah.

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Inside Retail

JANUARY 3, 2024

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. That’s realistically what it is.

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