Inside Retail

MAY 25, 2022

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. We, like many others, curate our Instagram feed and focus on things that make us feel good.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. For example, this 2022 campaign from Victoria’s Secret , starring Brooke Shields and other mothers talking about the hardships, highs and lows of being a mum.

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Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.

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Inside Retail

OCTOBER 3, 2024

Crocs competitor Dawgs considers the decision a win, noting the financial damage Crocs has caused to other market players. “This decision is not just a win for us, but for fair competition and for the millions of people who have been harmed by Crocs’s fabricated claims and intentional false advertising.”

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Inside Retail

JANUARY 30, 2023

According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

JULY 11, 2023

The cultural status of Vegemite is so enduring that, in 2022, the City of Melbourne Council included the smell of the factory at 1 Vegemite Way, Fishermans Bend, in a statement of heritage significance. As a result, there was a gap in the market for a yeast spread. Kraft-Walker also ran limerick competitions to advertise Vegemite.

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Inside Retail

JANUARY 21, 2022

Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. About the author : Jon Silvers is head of marketing for Search.io The post 3 searchandising strategies for 2022 appeared first on Inside Retail.

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Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. It follows in the footsteps of other retailers – like Louis Vuitton in Tokyo and Prada in New York – which have utilised 3D billboards to captivate passers-by, and grab their attention.

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Inside Retail

JANUARY 3, 2024

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. Louis Vuitton dressed Osaka for the 2021 Met Gala, and she sat in the front row at the brand’s 2022 spring/summer fashion show.

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Trade Show Booth Companies - Trade Group

APRIL 29, 2022

The Boutique Design New York (BDNY) 2022 fair is bringing designers, architects, purchasing agents, hoteliers, business owners and developers to meet with interior design manufacturers. Experiential activations, also known as immersive elements, are marketing tactics meant to turn passive prospects into active participants.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

JULY 5, 2024

But even at its peak, in the 2022 financial year, Booktopia was still unprofitable. How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? US-based Amazon has captured more of the Australian book market in recent years. Shares had fallen to 4.5

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent while other retail was up 0.9

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VMS

NOVEMBER 30, 2022

n 2022, inflation drove prices and interest rates higher. It’s certainly one of the reasons most retailers sought any opportunity to cut overhead – closing stores, releasing employees, trimming marketing budgets and technology investments, etc. Other retailers followed suit. Starbucks workers organized at many locations in 2022.

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Inside Retail

FEBRUARY 13, 2023

As of August 2022, it was estimated that there were 2 million Prime subscribers in Australia. A year prior, Woolworths launched its online marketplace Everyday Market and it recently bought an 80 per cent stake in MyDeal.com.au. For a fee (currently $6.99 The Wesfarmers and Disney partnership makes sense for both businesses.

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Inside Retail

JUNE 22, 2023

Thirty percent of Americans were enrolled in a subscription service in 2022, according to a survey of 37,720 people by Euromonitor, up from 20 per cent of respondents in 2017. “This is the first time a court is looking at the adequacy of these types of disclosures and other practices that have become pretty common now,” she said.

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Advertising Specialty Retailers Consumer Merchandising 228

VMS

DECEMBER 1, 2022

Tackling the Food Desert: The High-Tech, High-Touch Story of Nourish + Bloom Market,” was a panel presentation featuring Nourish + Bloom Market Co-Founders Jilea and Jamie Hemmings as well as James Margrave, Director, Autonomous Store Technology, UST, and moderated by Stuart Armstrong, Managing Director/Founder, AAG Consulting.

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Retail Design Design Visual Merchandising Sporting Goods 81

Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

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Inside Retail

JULY 7, 2023

Its arrival comes after Meta CEO Mark Zuckerberg and Twitter’s Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas. ” Other competitors have found limited success. . ” Other competitors have found limited success.

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Hunton Andrews Kurth

MAY 19, 2022

The FTC voted today to issue revised proposed Guides Concerning the Use of Endorsements and Testimonials in Advertising, aka, the “Endorsement Guides.” Finally, and importantly, the FTC emphasized that endorsements in advertising directed to children are “of special concern.”

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Retail Design Institute

JULY 20, 2022

A Celebration of Life for Kent Hensley will be held August 6, 2022 from 4 to 9 p.m. Hensley was born July 28, 1960 in Eldora, Iowa, and passed July 14, 2022 in Minneapolis. In turn, he contacted other artists to design nine windows in the former Dayton’s flagship, which was taken over by Macy’s in 2006 and closed in 2017.

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. billion in 2022 to US$79.05 billion in 2022 to US$79.05

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Hunton Andrews Kurth

JUNE 6, 2022

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. The FTC is taking comment s on these questions through August 2, 2022.

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Inside Retail

MAY 20, 2024

Other codes are much more tangible enabling people to believe they’re making a smart spending decision without the Herculean effort of comparing across all competitors, price tags, and product options. At least, that’s what we learned in Ruben Östlund’s 2022 film, Triangle of Sadness. So don’t stress, just get a good deal!

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Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off. billion, or 16 per cent of total company revenues of $39.1

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Inside Retail

FEBRUARY 5, 2023

First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. If Adidas can hear what is being said, and hijack the hijackers by taking charge of the story, that will be a lesson for other brands,” he stressed.

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Retail Focus

JANUARY 26, 2022

Collectively, the new appointees bring decades of industry expertise, and position Akeneo to bring its game-changing PXM offer to new markets in 2022. she brings deep experience identifying and capitalising on growth opportunities in new global markets. About Akeneo. For more information, visit [link].

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Inside Retail

JANUARY 5, 2023

Nic Szerman lost his job at Meta Platforms in November, just two months after joining full-time, falling victim to a sweeping 13 per cent reduction of its workforce as the advertising market cratered. While overall venture capital (VC) financing fell 33% globally to about $483 billion in 2022, early-stage funding was robust, with $37.4

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Inside Retail

SEPTEMBER 14, 2022

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. The APAC market. An exciting year.

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Inside Retail

FEBRUARY 20, 2023

There has been simmering bad blood between JSHealth and Life Botanics since early 2022 after the latter brand began using comparative advertising between its products and JSHealth’s on social media. This involved using JSHealth’s name in its social marketing, particularly in regards to its price compared to Life Botanics’ products.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. Investing in local SEO will also bolster your local digital marketing efforts. Nearly 80% of U.S.

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Retail Marketing Marketing Social Media Display 52

Inside Retail

DECEMBER 1, 2022

Booktopia’s strong market position and loyal customer base mean it has huge potential for further growth,” said George. And Andrew Page will transition out of his role of chief financial officer following the company’s fourth quarter 2022 earnings report to pursue other opportunities. Foot Locker announces leadership changes.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. Depending on who you ask, you’ll get very different answers. For retailers, the impact of BFCM and Christmas is challenging.

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Inside Retail

NOVEMBER 19, 2023

The world’s biggest luxury brands seeking growth in their second-largest market China are all courting the likes of wealthy entrepreneur Diana Wang. Shanghai-based Wang, an investor who also owns a namesake fashion label, is an avid collector of fine jewellery who regularly shops at Cartier, Tiffany and Chopard, among others.

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Hunton Andrews Kurth

AUGUST 25, 2022

On August 24, 2022, California Attorney General Rob Bonta announced the Office of the Attorney General’s (“OAG’s”) first settlement of a California Consumer Privacy Act (“CCPA”) enforcement action, against Sephora, Inc. Under the settlement, Sephora must: Pay $1.2 Under the settlement, Sephora must: Pay $1.2

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