RetailMinded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Inside Retail

JANUARY 30, 2023

According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. Musk’s blunt approach has come across as unkind and inconsiderate,” senior lecturer in marketing at Macquarie Business School Abas Mirzaei told Inside Retail. . “In

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

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Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Mobile Marketing . Visual Marketing .

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Hunton Andrews Kurth

AUGUST 29, 2022

On August 23, 2022, the Federal Trade Commission announced it is seeking additional public comment on “how children are affected by digital advertising and marketing messages that may blur the line between ads and entertainment” in conjunction with its “Protecting Kids from Stealth Advertising in Digital Media” event on October 19, 2022.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors.

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Inside Retail

JULY 26, 2022

Under Chapter 11 bankruptcy protection, the company is able to continue trading whilst it attempts to correct crippling fractures in its supply chain, in a desperate move to retain some of its once sizable, indeed, dominant market share. Known as a trailblazer, Revlon was once the most radical company in its space. What can be done?

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Inside Retail

MAY 12, 2022

Italian luxury shoe maker Tod’s sees analysts’ expectations for 2022 sales and profitability as achievable despite a marked slowdown in China due to widespread Covid-19 restrictions, its finance chief said. The analyst consensus is for 2022 sales of around 970 million euros and a 5 per cent EBIT margin.

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Inside Retail

APRIL 17, 2024

The gaming app market is booming, particularly in Apac, where 48 per cent of all gaming app installations occurred last year and users spend 35 minutes per session, according to a report by measurement and analytics company Adjust. Additionally, gaming in-app revenue globally is rising, with a 6 per cent increase year on year in 2023.

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Inside Retail

JANUARY 19, 2022

First-party data provide retailers with in-depth information on their customers, which they can then use to maximise their marketing strategies impact and create personalised experiences whilst honouring their customers’ privacy preferences. . With more people shopping online our expectations coming into 2022 are higher than ever.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. However, both are growing trends, projected to reach $US45.7

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Inside Retail

JANUARY 21, 2022

Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. About the author : Jon Silvers is head of marketing for Search.io The post 3 searchandising strategies for 2022 appeared first on Inside Retail.

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Inside Retail

JULY 11, 2023

The cultural status of Vegemite is so enduring that, in 2022, the City of Melbourne Council included the smell of the factory at 1 Vegemite Way, Fishermans Bend, in a statement of heritage significance. As a result, there was a gap in the market for a yeast spread. Kraft-Walker also ran limerick competitions to advertise Vegemite.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

NOVEMBER 27, 2024

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

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Inside Retail

MARCH 23, 2022

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

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Hunton Andrews Kurth

JANUARY 11, 2023

As we kick off a new year, the Hunton Andrews Kurth Retail team would like to provide you with a rundown of the top posts we shared throughout 2022. Top Posts of 2022: IP in the Metaverse: An Overview for Retailers in a New Landscape. CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping.

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Inside Retail

JANUARY 3, 2024

High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. Louis Vuitton dressed Osaka for the 2021 Met Gala, and she sat in the front row at the brand’s 2022 spring/summer fashion show.

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Inside Retail

JULY 5, 2024

But even at its peak, in the 2022 financial year, Booktopia was still unprofitable. How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? US-based Amazon has captured more of the Australian book market in recent years. Shares had fallen to 4.5

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Inside Retail

SEPTEMBER 19, 2022

per cent in 2022 and is expected to hit 63.3 The number of active sellers on Lazada has increased by 68 per cent in the first seven months of 2022. Online advertisements and influencer marketing is also playing an important role in pre-purchase decisions. per cent by 2025. The last mile.

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Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed. About Cheetah Digital.

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Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

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Inside Retail

JUNE 22, 2023

Thirty percent of Americans were enrolled in a subscription service in 2022, according to a survey of 37,720 people by Euromonitor, up from 20 per cent of respondents in 2017. In 2016, Truth in Advertising filed a lawsuit against Adore Me, then an independent company, for its VIP membership pricing program. The retailer reached a $2.35

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Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. For example, this 2022 campaign from Victoria’s Secret , starring Brooke Shields and other mothers talking about the hardships, highs and lows of being a mum.

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Trade Show Booth Companies - Trade Group

APRIL 29, 2022

The Boutique Design New York (BDNY) 2022 fair is bringing designers, architects, purchasing agents, hoteliers, business owners and developers to meet with interior design manufacturers. Experiential activations, also known as immersive elements, are marketing tactics meant to turn passive prospects into active participants.

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Contra

JULY 20, 2022

Transit Advertising refers to advertisements and marketing campaigns that may appear on trains, trams, taxis, buses, planes and other vehicles. With the rise of the internet and digital marketing, you could be forgiven for thinking that the impact of Transit Advertising was in decline. In 2019, 9.9

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VMS

JANUARY 30, 2022

But on the plus side, let’s look at three major innovative trends that appear ready to help retailers find new ways to connect with customers in 2022. Advertisement. Advertisement. The post 3 Trends That Will Positively Impact Retail in 2022 appeared first on Visual Merchandising and Store Design. gallery_holder}}.

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Retail Focus

DECEMBER 8, 2021

Scott Pickus, marketing manager at Dynascan Technology, says: “After more than a year of lockdowns and limited access to stores, retailers are inevitably feeling the pressure to restore traffic inside their physical locations. ISE 2022 will welcome exhibitors showcasing the very latest technologies for the retail sector.

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Inside Retail

NOVEMBER 21, 2021

We know that privacy laws in Australia are under the microscope and expected to continue tightening in 2022 (and beyond). You might have heard rumours that contextual advertising is the way forward in a post-cookie world. If your brand isn’t rethinking data consent and tracking, now is the time to act.

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Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. It said the change would take place starting January 19, 2022. of Facebook’s 2020 revenue.

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Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.

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Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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Hunton Andrews Kurth

OCTOBER 13, 2023

The FTC announced a Notice of Proposed Rulemaking (NPRM) targeting misleading and hidden fees, commonly known as “junk fees,” and how businesses may advertise and market prices to consumers. The NPRM was drafted based on over 2,000 public comments to the FTC’s Advance Notice of Proposed Rulemaking published in November 2022.

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Inside Retail

FEBRUARY 13, 2023

As of August 2022, it was estimated that there were 2 million Prime subscribers in Australia. A year prior, Woolworths launched its online marketplace Everyday Market and it recently bought an 80 per cent stake in MyDeal.com.au. For a fee (currently $6.99 The Wesfarmers and Disney partnership makes sense for both businesses.

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Design Week

AUGUST 5, 2021

WPP has reported strong interim results with market recovery “much faster than expected” in the first half of the year. The global advertising and design group, which operates design consultancies such as Superunion, Landor & Fitch and Wunderman Thompson, reported a 9.8% increase in revenue to £6.1

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