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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Understanding the consumer of 2021

Inside Retail

Effective omni-channel strategies are more important than ever before. Understanding the consumer of 2021. The post Understanding the consumer of 2021 appeared first on Inside Retail. The research also finds that across the relevant retail and fast-food categories, there has been an average uptick of 2.6 and expectations.

Consumer 242
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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

Apps remain an important part of retailers’ overall digital engagement strategies, even as the digital landscape has become more crowded and more sophisticated and customer touchpoints become increasingly fragmented and intermediated. Your app strategy should be connected to these novel and fast-growing brand touchpoints.

Strategy 245
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

New Outerwear Collection for Fall/Winter 2021. For the next campaign, VIP customers were quizzed about their preferences when it came to outerwear for the upcoming Fall/Winter season of 2021. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Check it out here.

Strategy 230
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Implementing an omnichannel strategy will ensure the seamless and efficient delivery of personalised and highly relevant ad content with consistent messaging across each environment a consumer chooses to spend time.”. The post Is technology the answer to wrapping up 2021 in style? appeared first on Retail Focus - Retail Design.

Consumer 311
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. The post Five e-commerce trends to shape your 2023 strategy appeared first on Inside Retail. Inflation’s impact on e-commerce is still unclear.

Strategy 260
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Ikea bets on remote interior design as AI changes sales strategy

Inside Retail

Ingka says it has trained 8,500 call centre workers as interior design advisers since 2021, while Billie – launched the same year with a name inspired by Ikea’s Billy bookcase range – has handled 47 per cent of customers’ queries to call centres over the past two years. In the UK, customers pay $31.44