Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. This is the principle that guided the creation of Moncler Genius for 2021,” Remo Ruffini, Moncler’s chairman and CEO, said.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

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Inside Retail

FEBRUARY 17, 2022

It’s likely to completely replace the internet as we experience it today, connecting the realms of gaming, e-commerce, social media and more into one large, seamless digital experience. The Gucci Garden within the Roblox gaming world had an unbelievable 19 million visitors after launching in mid 2021.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

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Design Week

JUNE 14, 2021

National Food Strategy: Part One, by 10 Associates, for National Food Strategy, Defra. Brand strategy. Brand Strategy for Higher State, by Manifesto Studios, for Higher State. Social media and content. The Boot Room, by 20-something, for FIFA 2021. Just Ask Max, by Among Equals, for Just Ask Max.

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. This might be stating the obvious but it works.

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RetailMinded

FEBRUARY 19, 2021

2021 is in full swing and the reality is, it isn’t necessarily a breeze for small merchants in particular to capture consumer attention or dollars. In fact, retail sales jumped over 5% at the start of 2021 and consumers do not seem to be slowing down when it comes to spending.

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Consumers want to be entertained. It is expected to grow 26 per cent by 2028.

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Inside Retail

MAY 16, 2021

Can you tell me about your content strategy and what it involves? Our content strategy is divided between Trinny London on social media and my own feed on social media, and they have two slightly different points of view. On my [social media feed], it’s more about my relationship with everything.

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Inside Retail

JULY 7, 2021

Given that digital advertising has largely been built upon third-party cookies that track the way a person shops online, it will significantly impact the way brands execute digital marketing strategies. This new user-empowered way of communicating puts first-hand information before the impersonal data collected by third-party cookies.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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Inside Retail

JUNE 29, 2021

The results of this emotional connection are evident in Roy Morgan’s 2021 trust data, Woolworths and Coles came out on top as Australia’s most trusted brands. Building up this trust doesn’t happen overnight or by accident, according to Bowden, “it takes clear strategy and constant work on the brand to deliver results like that”.

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Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. per cent decrease (from 18 per cent to 16 per cent) since 2021 in those who would prioritise their values being reflected, over affordability, when making purchasing decisions. Notably, there has been a 12.5

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

AUGUST 22, 2021

Country manager for the company’s Australia/New Zealand territory David Boyer said that the changing habits towards increased consumer e-commerce spending – which developed over the course of the pandemic – have remained relatively undisturbed in 2021. The report itself is also available for download free of charge. “I

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

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Inside Retail

MAY 1, 2022

Social media behemoth Meta, owner of Facebook and Instagram, has announced it will open its first physical retail store on 9 May at its campus in Burlingame, California. In 2021, Meta sold 10 million Quest 2 units and one of its best selling games, Beat Saber , reached over $100 million ($141.5

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Inside Retail

OCTOBER 5, 2021

Moving forward, our product strategy and communication will continue to push boundaries and remain true to our unconventional DNA. Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team.

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Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories. Digital-first retailers.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

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Inside Retail

JUNE 27, 2021

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. In January 2021 alone, people streamed 2,173,794,168 hours of videos on Twitch according to Sully Gnome, a site dedicated to sharing Twitch statistics and analysis. In the past decade Twitch has grown significantly.

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Inside Retail

MAY 29, 2022

Online marketplaces such as Lazada, Shopee, Tiki and Tokopedia dominate the e-commerce market in Southeast Asia, accounting for 65-75 per cent of the e-commerce Gross Merchandise Value (GMV) in Indonesia, Malaysia and Singapore, and 35-50 per cent of GMV in Thailand, Vietnam and the Philippines, Google’s e-Conomy SEA 2021 shows.

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Design Week

MARCH 31, 2021

Venturethree strategy director Tim Jones says that the rebrand was prompted by developments in the brands sold at Sports Direct stores. “It’s 2021 now,” Jones says of the name update. The new strategy puts an emphasis on accessibility and inclusivity, according to Jones.

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Inside Retail

FEBRUARY 15, 2022

” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

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Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy. Oh my gosh!

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Inside Retail

AUGUST 7, 2024

“Aside from Anta, we found Mengniu Dairy, BYD and Vivo to be top-mentioned Chinese brands riding the Olympic buzz off Chinese social media,” Allison Malmsten, Daxue Consulting’s marketing and public research director, told Inside Retail. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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RetailMinded

NOVEMBER 13, 2022

In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there’s a widely expected lack of demand. . It’s the ‘season of silent tills’, as far as Christmas spending is concerned.

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Inside Retail

MAY 9, 2022

For the past few years, Nars has been providing digital-first experiences such as virtual try-on via its website, integrating artificial intelligence and augmented reality, virtual consultations, and the Nars Virtual Store, which launched in 2021. At the core of these strategies are communities where people are talking about the brand 24/7.

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Inside Retail

SEPTEMBER 19, 2024

Social commerce has been prevalent in Southeast Asia for more than a decade. However, prior to TikTok Shop, it was primarily limited to social media and content platforms like Instagram and Facebook, where the integration of content and commerce functionalities was suboptimal. What was the appeal?

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Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Shein’s inclusive strategy makes a lot of sense.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. Alyce Tran co-founded and built two viral brands from the ground up. She speaks to the power of collaboration, finding a niche and career pivoting.

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