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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Data collected by the National Association of Realtors also found that millennials made up 43 per cent of home buyers in 2021, the largest generational group. Since entering the market, Parachute has raised over $47 million in venture capital.

Marketing 244
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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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Meet Naked Sundays the SPF skincare brand that disrupted the sunscreen market

Inside Retail

Rollout of Naked Sundays products into 50 Urban Outfitters stores will increase the brand’s identity in the US market and make it more accessible to its target audience. Naked Sundays prides ourselves on being first to market and at the forefront of SPF innovation. million locally and US$11.52 billion worldwide.

Marketing 277
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Pandora aims to become full jewellery brand in affordable luxury market

Inside Retail

Pandora has announced its growth strategy for the coming years, aiming to build the position as a full jewellery brand across accessible price points. To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketing strategy and elevated in-store experience.

Marketing 246
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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue. When every moment is made shoppable, you increase the chance of conversion.

Strategy 245
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

New Outerwear Collection for Fall/Winter 2021. For the next campaign, VIP customers were quizzed about their preferences when it came to outerwear for the upcoming Fall/Winter season of 2021. We will continue to support data marketing that adapts to various B2C markets.”. Check it out here.

Strategy 230