Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

JULY 29, 2024

“Economic conditions resulted in some underperformance in the group and there was an inability to find funding for the group’s pipeline to achieve scalability in the Australian market,” the spokesperson told Franchise Executives. The US brand launched here in 2016 choosing a Central Coast location to kickstart its growth.

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Inside Retail

FEBRUARY 7, 2022

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Social media darling no more. Unlike on Instagram, its Twitter follower count has been up and down since 2021.

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Inside Retail

JUNE 30, 2024

billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.

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Inside Retail

OCTOBER 15, 2024

Since its founding, Mingle has enjoyed a series of magic marketing moments that have helped catapult the brand into supermarket aisles and consumer pantries. In the beginning, Evans took a grassroots approach to marketing, primarily due to a lack of budget, by sending out the product to influencers that aligned with Mingle’s brand story. “I

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Retail Focus

NOVEMBER 8, 2021

I am thrilled that we have the opportunity to offer our customers must-have pieces from some of the most exciting designers in the market right now. In October 2020, it opened The Residence Shanghai, its first private shopping space dedicated to its Chinese clients, which was followed by the launch of The Residence Beijing in June 2021.

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Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Inside Retail

AUGUST 12, 2021

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators. million EMV.

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Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. This is the principle that guided the creation of Moncler Genius for 2021,” Remo Ruffini, Moncler’s chairman and CEO, said.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Inside Retail

DECEMBER 9, 2024

South Korea’s beauty conglomerate Amorepacific announced at its recent Investor Day that it is shifting focus from China to the US and European markets while seeking new brand acquisitions. China, which generated half of the company’s Asian revenue in 2023, has diminished as a key market. billion won (US$85.3

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Inside Retail

AUGUST 7, 2024

“Aside from Anta, we found Mengniu Dairy, BYD and Vivo to be top-mentioned Chinese brands riding the Olympic buzz off Chinese social media,” Allison Malmsten, Daxue Consulting’s marketing and public research director, told Inside Retail. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

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Inside Retail

FEBRUARY 15, 2022

Some bloggers on Chinese social media said the price of some models of handbags such as Capucines and Neverfull, now priced at 46,500 yuan (US$7,323) and 12,000 yuan ($1,890) respectively, would rise by 20 per cent or more in China, without citing sources.

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Gaming can help marketers: Collect valuable customer data.

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Retail Focus

MAY 27, 2021

As we enter the second quarter of 2021, the UK continues to live under social restrictions. billion market, while online stores accounted for £22.3 Here, we look at how retailers can be more sustainable in 2021 and thereafter. . That’s our list of ways retailers can be more sustainable in 2021.

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. These should not be treated as two different aspects of a marketing campaign but rather two channels that go hand in hand.

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Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. Big-name labels like Australia’s own P.E The pair, which previously launched Stylerunner, last year welcomed $1.6

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Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Shein and others will continue putting more and more product on the market, which will need to be dealt with at the end of its short life. How is this even possible?

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. It establishes a level of trust that brand-generated ads simply can’t.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

JULY 5, 2024

The numbers don’t lie At the end of 2021, then-managing director Simon Schofield told Inside Retail that Witchery was expanding the upper end of its range from a size 16 to a size 20 in response to consumer demand. Witchery has underestimated how the newly reduced size range would be received by customers,” said Van De Ven.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Inside Retail

AUGUST 4, 2021

“Globally, we are aiming to develop King Coffee into one of the top 10 coffee brands in the Asian market as well as one of the key players in the agricultural industry of Vietnam in the next five years,” she added. To reach our customers, we focused our efforts largely on social media, new media as well as e-commerce platforms,” Thao said.

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. This might be stating the obvious but it works.

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Inside Retail

MAY 16, 2021

Even before the pandemic, the beauty sector was doing really well, but it’s also quite a crowded market. Why did you decide to launch a product in such a competitive market? Our content strategy is divided between Trinny London on social media and my own feed on social media, and they have two slightly different points of view.

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Inside Retail

FEBRUARY 21, 2023

She said that Australia is an important market for Casetify within the Asia-Pacific region, and follows the success of its local e-commerce launch. It also highlights the brand’s intention to invest further in the local market. “In In terms of sales and profitability, our stores are doing exceptionally well globally,” Kofod said.

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Inside Retail

JULY 24, 2022

The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. Reduce, reuse, resell.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

NOVEMBER 18, 2021

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. per cent in 2021 and domestic consumption set to double in the next 10 years. Research the right market.

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

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Inside Retail

SEPTEMBER 1, 2022

Founded in July of 2021, Scent Journer is a Singapore based perfume house that focuses on mindfully formulated fragrances to empower women with scents. It currently has an e-commerce presence and has four locations in the Singapore market. There’s a market for these products here,” she noted. Mindfully formulated.

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Inside Retail

OCTOBER 7, 2021

The collaboration comes less than a year after Balenciaga launched its first digital game, Afterworld to debut its Fall 2021 collection, its inaugural foray into the virtual world with Epic Games’ creation tool, Unreal Engine. As much as this partnership sits on the fringes of the metaverse, it’s also a clever marketing campaign.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. On June 2021, Chinese beauty brand Florasis introduced its namesake to connect with online audiences.

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Inside Retail

JULY 7, 2024

At a recent Future50 event hosted by BeautyMatter , Ulta Beauty’s chief merchandising officer Monica Arnaudo, Fable & Man’s co-founder and CEO Akash Mehta and Vacation’s founding partner and executive chair of marketing Lach Hall discussed the importance of building their brand’s messaging outside of their physical product offering.

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