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Understanding the consumer of 2021

Inside Retail

Thanks to Australia’s world-leading management of the health and economic crisis, a majority of consumers report that the pandemic either had no impact or a positive impact on their physical, mental and financial wellbeing. Understanding the consumer of 2021. Consumers unevenly impacted. Have new behaviours become habits?

Consumer 242
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IRDC 2021: Social media influencers and your brand…

VMS

Breakout Session: The Social Experience – Influencers’ Role in Creating Popular Retail Engagements. Collins of A Non-Agency — who will share her new concept, Brand Closet Showroom Social — and Kyle Hjelmeseth of G+B Digital Management, one of the most active digital talent management agencies for influencers.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Social media darling no more. Unlike on Instagram, its Twitter follower count has been up and down since 2021. As a result, Glossier’s brand value has taken quite the hit.

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Harrods unveils ‘Emerging Designers: China’ pop-up

Retail Focus

Poppy Lomax, Buying Manager for Womenswear at Harrods, said: “ Over recent years, there has been a huge increase in creative output from the Chinese luxury industry, and this growth has been really exciting to watch.

Design 331
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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

Shopping 264
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Snapchat flags new media law’s unintended impact on social commerce

Inside Retail

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.