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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Data collected by the National Association of Realtors also found that millennials made up 43 per cent of home buyers in 2021, the largest generational group. Since entering the market, Parachute has raised over $47 million in venture capital.

Marketing 244
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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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Woolworths’ Everyday Market launches nationwide

Inside Retail

After a successful trial period Woolworths is opening its online marketplace offering, Everyday Market, nationwide starting today. We’re starting out with a small group of partners and it really is just the beginning,” said Everyday Market general manager Lance Eerhard. “We

Marketing 246
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Understanding the consumer of 2021

Inside Retail

Thanks to Australia’s world-leading management of the health and economic crisis, a majority of consumers report that the pandemic either had no impact or a positive impact on their physical, mental and financial wellbeing. Understanding the consumer of 2021. Consumers unevenly impacted.

Consumer 242
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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. In 2021, the festive period has continued to change. To find out how you can market to your customers this festive season, visit: [link]. The post 2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Gifts 246
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MoEngage raises $77Million Series E funding, led by Goldman Sachs Asset Management and B Capital

Retail Focus

This round was led by Goldman Sachs Asset Management and B Capital, with participation from the company’s existing investors; Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India. in July and $30M in Dec 2021, taking its total investment to $178m within 8 years.

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Can AI help shrink fast fashion’s carbon footprint? New research is promising

Inside Retail

Professor Shahriar Akter, the lead author of Unleashing the Power of Artificial Intelligence for Climate Action in Industrial Markets , was pleasantly surprised by the study’s findings. The precedent for big fashion retailers to integrate AI-driven technologies into their environmental performance and market performance is already there.

Fashion 260