Remove 2021 Remove Line Remove Marketing
article thumbnail

How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
article thumbnail

Tween beauty: Are brands crossing the line?

Inside Retail

After all, good business dictates that wherever a market exists, there is potential for financial gain, especially considering that tweens are the next generation of consumers. The teenage personal care product market is expected to grow by $8.81 billion from 2021 to 2026, with a steady annual growth rate of 6.5 Deliberate?

Line 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How fashion turned the tennis court into a runway

Inside Retail

Louis Vuitton dressed Osaka for the 2021 Met Gala, and she sat in the front row at the brand’s 2022 spring/summer fashion show. The intersection between fashion’s exclusivity and sport’s universality has created a powerful marketing mechanism. Brands win the game even if their ambassador loses the match as athletes serve viral looks.

Fashion 246
article thumbnail

Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. GoTo is still probably the market leader in Indonesia across e-commerce and on-demand services, but in e-commerce it’s a close call between it and Shopee.

Line 130
article thumbnail

Four out-of-the-box influencer marketing strategies

Inside Retail

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators.

Strategy 130
article thumbnail

David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

Promotion 241
article thumbnail

Why are luxury brands investing more in South Korea despite economic headwinds?

Inside Retail

The move comes at a time when South Korea is experiencing an influx of international luxury brands establishing a presence in the market. Another noteworthy addition to the South Korean luxury market was the Olsen twins’ luxury label The Row. billion last year, a modest growth compared to more than 30 per cent in 2021 and 2022.