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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices.

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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

Indeed, Kantar’s 2021 media predictions report that more than half (58 per cent) of marketers doubt they can provide key performance metrics without cookies, and 64 per cent of media owners and publishers are worried about the impact of a cookieless world. It establishes a level of trust that brand-generated ads simply can’t.

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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Consumers want to be entertained. It is expected to grow 26 per cent by 2028.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Functionally, the Instagram feed is becoming quite cluttered with tags, labels and sub-features so the more visual complexity added may lead to a form of ‘banner-blindness’ in users too,” he said. billion this year, up from US$9.7

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Eurovision reveals first ever virtual village for 2021 comeback

Design Week

There will also be a social element, with a ‘social wall’ dedicated to conversations taking place on social media. “There’s a form of serendipity,” Pinas says of the virtual world. The post Eurovision reveals first ever virtual village for 2021 comeback appeared first on Design Week.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3. Live shopping emerges.