Lacoste Japan advances towards a zero-party data strategy
Inside Retail
APRIL 29, 2021
New Outerwear Collection for Fall/Winter 2021. For the next campaign, VIP customers were quizzed about their preferences when it came to outerwear for the upcoming Fall/Winter season of 2021. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store.
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