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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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The impact of gamification on retail customer engagement

Inside Retail

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

Apps remain an important part of retailers’ overall digital engagement strategies, even as the digital landscape has become more crowded and more sophisticated and customer touchpoints become increasingly fragmented and intermediated. Your app strategy should be connected to these novel and fast-growing brand touchpoints.

Strategy 245
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. The post Is technology the answer to wrapping up 2021 in style? appeared first on Retail Focus - Retail Design.

Consumer 311
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Understanding the consumer of 2021

Inside Retail

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Effective omni-channel strategies are more important than ever before. Understanding the consumer of 2021.

Consumer 242
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. New Outerwear Collection for Fall/Winter 2021. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail.

Strategy 230
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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

They love their money, they love their engagement with their brand, they love them returning to their store. Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. Do you suffer from a fear of shoppers? At an individual level, they love them.

Consumer 246