Inside Retail

OCTOBER 12, 2023

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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Social Media Consumer Marketing Fashion 130

Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. She has observed an increased interest in gown customisation services, largely thanks to social media. per cent between 2021 and 2031, to reach US$55.6

Social Media 263

Social Media Accessories Accessories Engagement 263

Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. million views.

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Social Media Fashion Engagement Reimagine 246

Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Shopping Social Media Specialty Retailers Engagement 264

Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.

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Social Media Strategy Balance Space 130

Inside Retail

JULY 5, 2024

I feel that Witchery needs to own the misstep and commit to more active engagement with their customer base moving forward,” said Van De Ven. Witchery explained in a social media post that its sizing had “become more generous, so if you were a size 20 with Witchery before, we welcome you to try an 18 instead”.

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Social Media Fashion Engagement Shopping 257

Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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Unity Engagement Social Media Apparel 260

Inside Retail

OCTOBER 7, 2021

The collaboration comes less than a year after Balenciaga launched its first digital game, Afterworld to debut its Fall 2021 collection, its inaugural foray into the virtual world with Epic Games’ creation tool, Unreal Engine. Brands that put effort into understanding a niche audience achieve richer engagement that goes both ways.

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Fashion Accessories Accessories Circulation 264

Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. per cent decrease (from 18 per cent to 16 per cent) since 2021 in those who would prioritise their values being reflected, over affordability, when making purchasing decisions. Notably, there has been a 12.5

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

FEBRUARY 14, 2023

In 2021, an IGA store in Australia was publicly called out for racial profiling. A photo of the racist sign went viral on social media and was picked up by news outlets like SBS. But we are very slowly starting to see that this may be shifting as more and more consumers take to social media to speak up.

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Social Media Consumer Shopping Management 244

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Social Media Fashion Strategy Engagement 231

Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. The critical crackdown Some brands are actively engaged and working towards a more sustainable future. How is this even possible?

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Fashion Social Media Consumer Marketing 246

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

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Social Media Engagement Marketing Promotion 130

Design Week

SEPTEMBER 22, 2021

According to the designers, the aim for the latest annual was to “build on the dynamic qualities of the 2020 annual and create a more personalised and ultimately engaging platform for 2021” “The result is a more bespoke user experience that encourages creative conversation and collaboration,” they add.

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Social Media Curate Advertising Engagement 105

Design Week

JUNE 14, 2021

Social media and content. The Boot Room, by 20-something, for FIFA 2021. Sukha – Engaging more women in HPV screening, by Matter. The post Design Week Awards 2021 – the shortlist in full appeared first on Design Week. Gatorade GX App, by Work & Co, for Gatorade. Best in-house design team.

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Design Beauty and Health Interior Art 140

Inside Retail

JULY 7, 2021

Indeed, Kantar’s 2021 media predictions report that more than half (58 per cent) of marketers doubt they can provide key performance metrics without cookies, and 64 per cent of media owners and publishers are worried about the impact of a cookieless world. It establishes a level of trust that brand-generated ads simply can’t.

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Social Media Advertising Consumer Form 230

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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Social Media Beauty and Health Marketing Shopping 130

Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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Social Media Marketing Strategy Engagement 52

Inside Retail

JUNE 27, 2021

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. In January 2021 alone, people streamed 2,173,794,168 hours of videos on Twitch according to Sully Gnome, a site dedicated to sharing Twitch statistics and analysis. An untapped channel for brand engagement.

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Social Media Engagement Advertising Flow 147

Inside Retail

JUNE 29, 2021

Jana Bowden, an expert in consumer psychology and consumer engagement at Macquarie University Business School, believes supermarkets are taking appropriate action in response to panic buying. . Bowden describes it as “a primed fear response to uncertainty” and believes social media also has a role to play.

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Social Media Consumer Shopping Management 230

Inside Retail

OCTOBER 18, 2022

By launching in an unexpected retail environment for the brand we extended our brand, product and stories from our community to a new audience, not only through our owned channels and on social media, but with a new wholesale partner. Tragically, suicide remains the leading cause of death for young people in Australia.

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Art Beauty and Health Artistic Social Media 246

Retail Focus

APRIL 4, 2024

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

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Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Fashion Social Media Texture Advertising 264

Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147

Fashion Social Media Gifts Marketing 147

Inside Retail

MAY 29, 2022

Online marketplaces such as Lazada, Shopee, Tiki and Tokopedia dominate the e-commerce market in Southeast Asia, accounting for 65-75 per cent of the e-commerce Gross Merchandise Value (GMV) in Indonesia, Malaysia and Singapore, and 35-50 per cent of GMV in Thailand, Vietnam and the Philippines, Google’s e-Conomy SEA 2021 shows.

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Social Media Consumer Shopping Engagement 130

Inside Retail

MAY 12, 2021

Fairfax & Roberts managing director Irene Deutsch said the company saw a rise in wedding and engagement rings during the past year. “I In the recent MVEye Consumer and Trade Research report 2021 , 62 per cent of retailers revealed that between 5 per cent and 50 per cent of their customers have specifically requested lab-grown diamonds.

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Fashion Consumer Social Media Engagement 234

Inside Retail

APRIL 10, 2022

There were discussions about creating a Decentralised Autonomous Organisation (DAO), a social token and non-fungible tokens (NFTs). LVMH, which took control of Off-White in July 2021 has remained on course with Abloh’s vision, along with the Off-White team. With the rise of social media came business opportunities.

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Social Media Artistic Apparel Accessories 162

Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories. Digital-first retailers.

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Fashion Social Media Space Accessories 147

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

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Social Media Advertising Apparel Marketing 130

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: What are the challenges of staying connected to your community without social media, and how do you plan to address them?

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Advertising Social Media Beauty and Health Planning 130

Inside Retail

FEBRUARY 15, 2022

” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

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Social Media Gifts Line Artistic 130

Inside Retail

JULY 2, 2023

YouTube is committed to building an engaging, informative and entertaining shopping experience for all users, including in Korea,” a YouTube spokesperson told Yonhap. “To Social commerce is already popular in South Korea, with the country’s live commerce market projected to grow to 10 trillion won (AU$11.4 trillion won in 2021.

Shopping 130

Shopping Engagement Social Media Marketing 130

Inside Retail

MAY 9, 2022

For the past few years, Nars has been providing digital-first experiences such as virtual try-on via its website, integrating artificial intelligence and augmented reality, virtual consultations, and the Nars Virtual Store, which launched in 2021. At the core of these strategies are communities where people are talking about the brand 24/7.

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Social Media Location Engagement Line 130

All Work

MARCH 4, 2021

Office design, and particularly art, can help staff re-engage with their workplace and company culture. As we move full speed ahead into 2021, many organizations are planning for what the future holds for office structure and culture. How will we engage with them in a new way as they adjust from a work-at-home experience?

Art 77

Art Design Engagement Curate 77

Inside Retail

JUNE 10, 2021

Digital showrooms and interactive virtual spaces are becoming the norm in retail as entirely new channels to engage and showcase products. When we’re not confined by physical walls, we have the potential to craft experiences that redefine brand engagement and can touch people anywhere in the world.

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Social Media Fashion Boutique Engagement 130

Inside Retail

MARCH 22, 2023

With slim margins, complex supply chains and rapid changes in customer interest driven by changes in seasons or a viral hit on social media, retailers are constantly adapting to different market conditions. Awareness of the need for a greater level of engagement in cyber-risk is becoming better understood each year.

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Social Media Line Engagement Management 130

Inside Retail

AUGUST 26, 2021

Recent research by the AHRC and AHRI (2021) shows that the age at which workers are considered older is becoming progressively younger, and nearly half of Australian businesses admitted to having an age above which they were reluctant to recruit workers, and 13.3 Despite it being illegal, ageism is unfortunately normalised in many workplaces.

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Promotion Management Social Media Form 242