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Understanding the consumer of 2021

Inside Retail

Thanks to Australia’s world-leading management of the health and economic crisis, a majority of consumers report that the pandemic either had no impact or a positive impact on their physical, mental and financial wellbeing. Once businesses get this right there is a good foundation upon which to build a more engaging experience for shoppers.

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim.

Gifts 246
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MoEngage raises $77Million Series E funding, led by Goldman Sachs Asset Management and B Capital

Retail Focus

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. in July and $30M in Dec 2021, taking its total investment to $178m within 8 years. Multi-channel marketing tools available today are built to deliver campaign analytics and manage workflow automation.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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Optus backpays over $7.8 million to underpaid employees

Inside Retail

Optus hired these employees as retail consultants and store managers around Australia between January 2014 and March 2020. In April 2021, the telecommunications company self-reported the underpayments to the Fair Work Ombudsman following an internal review. The backpayment includes more than $5.4 million in superannuation and interest.

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Critizr introduces WhatsApp to Customer Interaction Management Platform

Retail Focus

Critizr, Europe’s customer interaction management specialists, have today (19 th October) announced the launch of WhatsApp within their leading Critizr Connection platform. – Real-time conversations: store managers are notified instantly when a Whatsapp message arrives and they can respond directly within the platform. .

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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

The allegations involve 266 products at Woolworths between September 2021 and May 2023 and 245 products at Coles between February 2022 and May 2023. Bardwell noted that Woolworths will continue to engage with the ACCC on the matter. ” The ACCC filed separate proceedings in the Federal Court against Woolworths and Coles. .

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