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The impact of gamification on retail customer engagement

Inside Retail

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. Consumers want to be entertained.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. New Outerwear Collection for Fall/Winter 2021. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online. This is driving a growing expectation of exceptional customer experiences in-store, says Hanns, including demand for services such as click-and-collect, and endless aisles.

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Still wondering what the metaverse is? Here’s what you need to know

Inside Retail

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

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Brands embraced AR after Apple Vision Pro debuted in China. Here’s what to know

Inside Retail

“We’ve already seen the brand playfully explore the possibilities for these virtual technologies including a fully digital fashion show, ‘Afterworld: The Age of Tomorrow’ using video game technology in 2021, and a WeChat mini game powered by AR in 2023.

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Join Retail Minded’s Nicole Reyhle at Small Business Day from the National Main Street Center

RetailMinded

Retailers, are you ready to boost your store visibility, sales and overall success in 2021? The National Main Street Center has created a dynamic, engaging and informative day – taking place April 13, 2021 – dedicated entirely to small businesses as part of their three-day virtual event.