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The impact of gamification on retail customer engagement

Inside Retail

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. In 2021, the festive period has continued to change. Global supply chain fear. appeared first on Inside Retail.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online. This is driving a growing expectation of exceptional customer experiences in-store, says Hanns, including demand for services such as click-and-collect, and endless aisles.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. New Outerwear Collection for Fall/Winter 2021. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color. Check it out here.

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Deep dive: What social commerce looks like around the world

Inside Retail

In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement.

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MoEngage raises $77Million Series E funding, led by Goldman Sachs Asset Management and B Capital

Retail Focus

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. in July and $30M in Dec 2021, taking its total investment to $178m within 8 years. Connecting with our customers in a meaningful way is a key part of our success as a business.