Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

DECEMBER 4, 2024

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 The Prada Group first partnered with Snapchat in 2021, with its Bag Try-On AR Lens that enabled customers to virtually ‘test-wear’ the Prada Galleria style. billion Bitmoji avatars globally.

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Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

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Inside Retail

FEBRUARY 7, 2022

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. Unlike on Instagram, its Twitter follower count has been up and down since 2021.

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Inside Retail

OCTOBER 15, 2024

Since its founding, Mingle has enjoyed a series of magic marketing moments that have helped catapult the brand into supermarket aisles and consumer pantries. Simultaneously, Evans focussed on building an e-commerce shopfront and social media profiles that could capture prospective customers from word-of-mouth marketing. “I

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Inside Retail

JULY 5, 2024

On July 1 Australian women’s apparel retailer Witchery unveiled its rebrand – only for consumers to learn that it had reduced its plus-size offering from a size 20 to a size 18. The controversy surrounding Witchery’s rebrand offers a lesson in community engagement and consumer trends for all fashion labels.

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Inside Retail

DECEMBER 5, 2022

Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.

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Inside Retail

JUNE 30, 2024

Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years. She has observed an increased interest in gown customisation services, largely thanks to social media. million last year.

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Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. This is the principle that guided the creation of Moncler Genius for 2021,” Remo Ruffini, Moncler’s chairman and CEO, said.

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Inside Retail

MARCH 19, 2024

The amount of natural resources consumed and waste produced is snowballing. And let’s not forget the power of consumers. These online, direct-to-consumer brands exploded in popularity during lockdowns, with Shein holding the title of the world’s most popular brand in 2020. Cheap clothing at what cost? How is this even possible?

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Inside Retail

FEBRUARY 14, 2023

In 2021, an IGA store in Australia was publicly called out for racial profiling. A photo of the racist sign went viral on social media and was picked up by news outlets like SBS. But we are very slowly starting to see that this may be shifting as more and more consumers take to social media to speak up.

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Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Consumers want to be entertained. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 It is expected to grow 26 per cent by 2028.

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Retail Focus

MAY 27, 2021

As we enter the second quarter of 2021, the UK continues to live under social restrictions. While shopping from home is both convenient and less time consuming, from an environmental point of view, this is has caused some damaging effects to the environment. That’s our list of ways retailers can be more sustainable in 2021.

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Inside Retail

JUNE 29, 2021

Videos and images of bare toilet paper shelves have once again surfaced online as consumers fall into old habits, forcing supermarkets to bring back purchase limits on high demand items. With four major Australian cities plunged into lockdown this week, essential retail businesses are under pressure on almost all sides of the country.

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Inside Retail

AUGUST 4, 2021

After all consumers still need to eat and drink,” Thao said. Coffee sales have been on the rise, especially with our consumer packaged goods segment. The ‘new normal’ with the work-from-home set up led to more consumer purchase of our instant coffee range, from the supermarkets as well as online.”.

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RetailMinded

FEBRUARY 19, 2021

2021 is in full swing and the reality is, it isn’t necessarily a breeze for small merchants in particular to capture consumer attention or dollars. In fact, retail sales jumped over 5% at the start of 2021 and consumers do not seem to be slowing down when it comes to spending. Explore Tundra here now. .

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Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Inside Retail

JULY 7, 2021

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools.

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Inside Retail

JUNE 6, 2021

AAFW 2021 is a testament to fashion runways becoming more and more accessible, with the latest styles from designers and brands on show for not only those physically in the room, but for consumers far and wide tuning in online and on social media. Anna Brennan, The Iconic, general manager of fashion.

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Inside Retail

FEBRUARY 21, 2023

As many channels as possible According to Casetify chief executive and co-founder Wes Ng, Casetify finished 2022 with a collective revenue of over $300 million, and maintained its position as the most popular phone case brand on social media. We believe in rewarding consumers who help us recycle.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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Design Week

JUNE 14, 2021

Social media and content. The Boot Room, by 20-something, for FIFA 2021. Product design – consumer. The post Design Week Awards 2021 – the shortlist in full appeared first on Design Week. Gatorade GX App, by Work & Co, for Gatorade. i.Detroit, by StudioSutherl&, for Marcus Lyon.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. million EMV from June 2020 to May 2021, contributing to the brand’s six per cent uptick versus the previous 12 months.

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Hunton Andrews Kurth

OCTOBER 27, 2022

The Federal Trade Commission published an Advanced Notice of Proposed Rulemaking (ANPR) on October 20 seeking public comment on a potential regulation aimed at curbing deceptive consumer reviews and endorsements. decision has not entirely prevented the FTC from pursuing monetary relief for allegedly fake and deceptive consumer reviews.

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Inside Retail

JULY 24, 2022

The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. Reduce, reuse, resell.

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RetailMinded

AUGUST 10, 2021

Online shopping is becoming a popular trend between business to consumers and business to businesses. There are simple techniques such as using simple URLs, keyword research, and lead generation through social media sites to help your site rank higher. SEO techniques help your business rank higher. Utilize Live Chat Buttons .

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Inside Retail

MAY 29, 2022

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.

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Inside Retail

JANUARY 31, 2023

Late last year brought a symbolic event in the athletic footwear business in China: it was the return of the Shanghai Marathon, scratched in 2021, which attracted a record 18,000 runners and was won, both in the men’s and women’s divisions, by Chinese athletes. Sometimes, that nationalism can rebound on the Chinese brands themselves.

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Inside Retail

MAY 12, 2021

With exciting overseas holidays and drinking and dining off the cards in the past year, some consumers are now indulging in other ways and spending their money on discretionary categories such as fine jewellery, which has seen a rise in sales during Covid. The company saw a 29 per cent increase year on year to €714.3 told Inside Retail.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

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Inside Retail

AUGUST 22, 2021

The business surveyed 2000 global consumers to compile the data, releasing the report to highlight retailer opportunities that continue to arise in the sector. As shown in the study, Australian consumers have consistently reported lower spending hesitancy on e-commerce platforms since 2020 as a result of Covid-19. “In

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Inside Retail

AUGUST 12, 2021

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators. million EMV.

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Inside Retail

JULY 7, 2024

Arnaudo responded that there are four key components to a brand standing out and being chosen to be featured on Ulta’s shelves: The consumer-interest gap that the brand is trying to fill and the solution it offers to a known or potentially untapped need the consumer is trying to resolve.

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