Remove 2021 Remove Consumer Remove Marketing
article thumbnail

Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
article thumbnail

How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sydney store Frankie brings Philippine brands to Australian consumers

Inside Retail

They will also be given access to the Australian market with minimum capital, streamlined logistics through consolidated batch shipments, and increased visibility through the retail space. Established in 2021, Frankie General Store offers a curated selection of small-batch, artisanal products from the Philippines and Australia.

Consumer 130
article thumbnail

The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. What shoppers want is the best experience they have had from any retailer, online or physical store.

Consumer 246
article thumbnail

How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. billion total recorded in 2021.

Marketing 262
article thumbnail

Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

article thumbnail

Super Retail Group names Fonterra’s global markets CEO as chair

Inside Retail

Swales currently serves Super Retail Group’s non-executive director and CEO of Fonterra’s global markets. She will leave her Fonterra role next month as the dairy cooperative considers divesting some or all of its global consumer business and integrated businesses, namely Fonterra Oceania and Fonterra Sri Lanka.

Marketing 147