Remove 2021 Remove Consumer Remove Marketing
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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. What shoppers want is the best experience they have had from any retailer, online or physical store.

Consumer 246
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Go-getting campaigns from the likes of Tesco have been answered by consumers embracing the festive spirit and showing not only rising confidence but also greater spending intent. The majority of this cash is still in the bank, with many consumers looking to splurge during the holiday season.”. . Seasonal spirits are running high.

Consumer 311
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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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Analysis: Consumers and the new reality

Inside Retail

In KPMG’s Responding to consumer trends in the new reality report, our research details findings from 75,000 consumer survey responses taken over four months, from May to September 2020, across 12 countries. We will explore the four key themes emerging from our research and how retailers need to respond to the changed consumer.

Consumer 246