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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264
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How We’ll Shop in 2021: Key Trends and Consumer Habits

RetailMinded

For example, There was a huge shift to online shopping since the start of the crisis, with 53% of consumers now buying more things online than normal, and many retailers found themselves unable to adapt to the new consumer demands without the correct infrastructure in place. . Why is this report a must read for retailers? .

Consumer 128
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Why this SEO and performance manager loves working in retail

Inside Retail

As Taking Shape’s SEO and digital performance manager, Kiran Flynn is the plus-size fashion brand’s go-to person for digital and content marketing. Kiran Flynn: As SEO and performance marketing manager at Taking Shape, I’m proud to have produced some fantastic results for the business. KF: Taking Shape is my first role in retail.

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

It’s kind of elongated and stretched out,” noted Adam Ioakim, managing director, APAC at Emarsys. In 2021, the festive period has continued to change. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge. It’s not what it once was.

Gifts 246
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Key trends that will help retailers respond to growing consumer confidence

Retail Focus

Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand. . Three of six key trends identified in ASCG’s latest eBook research include: 1) Spread the cost.

Consumer 211
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Analysis: The rise of the purposeful consumer

Inside Retail

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

Consumer 200