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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
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The impact of gamification on retail customer engagement

Inside Retail

Consumers want to be entertained. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific.

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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

They love their money, they love their engagement with their brand, they love them returning to their store. At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. Download the Future of Retail Report and learn how to leverage the Five Drivers for success in 2021 and beyond.

Consumer 246
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Go-getting campaigns from the likes of Tesco have been answered by consumers embracing the festive spirit and showing not only rising confidence but also greater spending intent. The majority of this cash is still in the bank, with many consumers looking to splurge during the holiday season.”. . Seasonal spirits are running high.

Consumer 311
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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264
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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. In 2021, the festive period has continued to change. Consumers will continue shopping earlier.

Gifts 246
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Analysis: The rise of the purposeful consumer

Inside Retail

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

Consumer 200