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What retailers need to know about the latest battle over supermarket prices

Inside Retail

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

Promotion 130
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

Unity 260
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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Target Named 2021 VMSD/Peter Glen Retailer of the Year

VMS

Advertisement. As this story went to press, Target had already opened 20 new stores thus far in 2021, with plans to open another dozen by year-end. (In Advertisement. Advertisement. The post Target Named 2021 VMSD/Peter Glen Retailer of the Year appeared first on Visual Merchandising and Store Design.

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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

By way of the 2021 snapshot, we know that 29.1 Considering how to engage with your customers in modern multicultural Australia is crucial and this goes far beyond basic translation. Cotton On is one such company with an international market and an inclusive head office of multicultural staff. More than translation.

Strategy 244
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130
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Analysis: The many faces of social commerce in China

Inside Retail

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.