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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. This is particularly evident during the opening and closing ceremonies, when national symbols and traditions are prominently displayed.

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Target Named 2021 VMSD/Peter Glen Retailer of the Year

VMS

Advertisement. As this story went to press, Target had already opened 20 new stores thus far in 2021, with plans to open another dozen by year-end. (In Advertisement. Advertisement. The post Target Named 2021 VMSD/Peter Glen Retailer of the Year appeared first on Visual Merchandising and Store Design.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Valued at USD $3.73

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. According to a 2021 report from R.R. Negative client remarks can also deter people from engaging with your business.