Inside Retail

JUNE 14, 2022

With escalating pressure on carriers to deliver in faster timeframes, at the brand’s expense, it’s time to consider a multi-carrier strategy. Volume limits, like those imposed by national carriers in 2020, paralysed retailers who had no Plan B. Order management plays a vital function in a multi-carrier strategy.

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Retailing Insight

JULY 8, 2021

Wendy Patchett, owner of Sassy Primitives in McHenry, Illinois, has been in business for 19 years and focused on selling her handcrafted candles and home décor items through craft shows and open houses — until March 2020, when the pandemic and lockdown orders effectively hobbled those outlets. SEO & Social Media.

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Social Media Strategy Boutique Engagement 52

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

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Inside Retail

DECEMBER 11, 2023

It acquired Driza-Bone in 2017, and keeping the ownership of the heritage brand on Australian soil was a priority for Elliott, who took over as CEO of Propel Group in 2020, after a year as COO of the company. Elliott confirmed that heritage brand Rossi Boots, which Propel acquired in April 2020, is in negotiation to be sold toKidman and Co.

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Social Media Fashion Apparel Strategy 261

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content. billion views and counting. .”

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. This might be stating the obvious but it works.

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Inside Retail

JUNE 29, 2021

The groundwork done by supermarkets in 2020 to improve online shopping services will also likely alleviate the pressure on stores. In fact Coles was the fastest mover in terms of building trust in 2020 jumping several positions on the trust scale during the depths of the Covid health crisis.”. The psychology behind stockpiling.

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Inside Retail

JULY 26, 2022

When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. As a strategy, this worked well into the 2000s, but failed dismally thereafter. Suddenly, brands like Revlon were seen as conservative, dated and out of touch.

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Department Stores Advertising Social Media Contrast 277

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Inside Retail

AUGUST 30, 2021

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. In August 2020, e.l.f. Innovative campaigns and quality products propel e.l.f.

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Inside Retail

NOVEMBER 30, 2023

billion, according to 2020 data that was released in 2022 by GlobalData. The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL. Australia’s sportswear industry is worth $8.5 billion by 2025.

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Inside Retail

OCTOBER 5, 2021

Moving forward, our product strategy and communication will continue to push boundaries and remain true to our unconventional DNA. Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy.

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Inside Retail

MAY 30, 2024

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

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Inside Retail

AUGUST 22, 2021

As shown in the study, Australian consumers have consistently reported lower spending hesitancy on e-commerce platforms since 2020 as a result of Covid-19. “In Another finding showed that 54 per cent of the people surveyed had discovered a new small-scale retailer via social media during the pandemic period.

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Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Have you applied a clicks and mortar strategy in your store?

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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Snap Retail

JULY 22, 2021

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.

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Inside Retail

OCTOBER 9, 2024

Social frenzy Bubble has amassed over 2.7 million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. Meet Bubble Shai Eisenman founded Bubble Skincare in 2020.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team. In this company, he led platform product and operations.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team. In this company, he led platform product and operations.

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Inside Retail

JUNE 28, 2021

On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. By adapting to these predominant trends with customer- and digital-first strategies, retailers can overcome challenges and build trust in the new normal of retail.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Inside Retail

FEBRUARY 28, 2024

Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. He said the social media platform is “the go-to” in many countries.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. Streaming videos and watching user generated content has become one of the biggest phenomenons since social media.

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Inside Retail

FEBRUARY 15, 2022

Australians switched up their streetwear during rolling lockdowns in 2020-21. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

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Inside Retail

NOVEMBER 14, 2024

TBH Skincare was founded in 2020. However, if the commentary on social media is anything to go by, new and existing TBH customers are embracing the change. The scale achieved in both pharmacy and grocery channels has become substantial,” Wilde said. It’s not just about cutting costs; it’s about creating value that resonates.”

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Inside Retail

APRIL 28, 2021

billion (US$10 billion) in 2020. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Shein’s inclusive strategy makes a lot of sense. It completed a series E financing round in 2020, which values the business at USD$15 billion.

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Don’t underestimate the power of fun.

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Fashion Social Media Gifts Marketing 147

Inside Retail

MAY 29, 2022

Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11 Here are five key e-commerce trends to watch as retailers reshape their strategies. Social commerce promises incredible potential driven by strong collaboration with influencers. DTC is poised to grow.

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Social Media Consumer Shopping Engagement 130

Inside Retail

MARCH 11, 2024

Fighting the counterfeit industry When Lesleigh Jermanus founded Alemais in 2020 during the peak of Covid-19, she was assured that the world didn’t need another dress brand. “So But industry experts are sceptical about how retail brands should approach social media and how much weight metrics should have on shaping a brand’s image.

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Inside Retail

SEPTEMBER 10, 2024

The strategy behind the catalogue relaunch is not a hail mary to return J Crew to its former glory – the company’s sales are close to US$3 billion this year, according to its CEO Libby Wadle – but rather to evoke a sense of nostalgia amongst customers and reposition itself as the pioneer of all-American style.

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Fashion Social Media Department Stores Consumer 147

RetailMinded

NOVEMBER 13, 2022

In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there’s a widely expected lack of demand. . Quit The Sporadic Marketing. Growth is important – but not at the expense of cash flow. .

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Strategy Flow Social Media Planning 87

Retail Focus

MAY 18, 2021

Brands will need a blended strategy that combines online shopping, with the option to collect, and still offer in-store browsing. Invest in promoting your site through hyperlocal news sites, local media, other local businesses and social media channels. The same approach has to apply to retail.

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Social Media Consumer Promotion Shopping 130

Design Week

JUNE 14, 2021

The Joy of Print 2020/21, by Oliver Agency, for The Guardian. National Food Strategy: Part One, by 10 Associates, for National Food Strategy, Defra. WePresent 2020 Annual, by WeTransfer, for WeTransfer. Music’s Goodbye 2020 Party Cannons, by Music. Brand strategy. Social media and content.

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Design Beauty and Health Interior Art 140

Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. And that’s really what it has been.

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