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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Retailers, we’ve got the best content tailored just for you.

Strategy 230
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The Reject Shop CEO quits, interim chief named

Inside Retail

He left the role yesterday having determined the “fix phase” of his strategy to turn the business around was complete. Reich has led the company since January 2020, and “inherited a business that required significant turnaround” said Freier’s statement. Any performance rights held by Andre have lapsed.”.

Shopping 246
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. Coming from a fashion and retail background has helped me see the category from a totally different perspective. Thankfully, times have changed. “We

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Mad Mex exits Asia. Here’s the new growth strategy for Australia

Inside Retail

Here, Clovis Young, founder and CEO at Mad Mex, shares the struggles the brand faced in Asia, the strategy for growth in Australia, and how the brand is ramping up its healthy eating message in stores. IR: What does the growth strategy look like for Australia in the next 12 months? IR: Health is a big focus of the Max Mex strategy.

Strategy 130
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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

In the payments space, Paypal acquired the AI-powered browser extension, Honey, which finds and applies coupon codes at checkout, for US$4 billion in 2020. From the consumer’s perspective, it simplifies the shopping experience from search through to purchase in one virtual destination. What does this mean for retail partners?

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What’s behind the re-emergence of teen fashion brand Pavement?

Inside Retail

In 2020, Australian teen fashion brand Pavement joined a large list of retailers that entered voluntary administration, citing the Covid-19 pandemic as a major factor contributing to their exit from the retail landscape. Ultimately, we] wanted to offer a cruelty free, affordable option that is about fun, self care and positivity.

Fashion 263
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How Net-A-Porter is supporting the shift to sustainable fashion

Inside Retail

Last year, Net-A-Porter announced a progressive framework aptly named Infinity to drive their 2030 sustainability strategy. In 2020, Fashion Revolution surveyed over 5000 people between the ages of 16 and 75 across five European markets. While educating the industry on adopting circular practices.

Fashion 246