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Australians ordered 1 billion parcels in 2020

Inside Retail

Australians ordered over 1 billion parcels during 2020, a first for the country, according to the latest Pitney Bowes parcel shipping index. The] index [confirmed] what our own predictions and other indicators in the market were already saying. The post Australians ordered 1 billion parcels in 2020 appeared first on Inside Retail.

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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Emerging shopping platforms. Bite-sized content. It is expected to increase up to 6.4

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

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Online in-flight shopping market tipped to surge

Inside Retail

The global online in-flight shopping market is forecast to reach US$825.3 million in 2020 and representing a CAGR of 12.8 per cent, according to a report by Allied Market Research. Meanwhile, North America holds the major share of the market and is expected to remain dominant. million by 2030 – up from US$232.3

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. What new opportunities can AI provide?

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No longer a “hot new thing”: Why AR shopping is here to stay

Inside Retail

Google started working with its AR and AI partners ModiFace and Perfect Corp on a tool that would allow users to virtually try on eyeshadow, lipstick, and foundation shades online in December 2020. “When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too.”

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