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Australians ordered 1 billion parcels in 2020

Inside Retail

Australians ordered over 1 billion parcels during 2020, a first for the country, according to the latest Pitney Bowes parcel shipping index. The] index [confirmed] what our own predictions and other indicators in the market were already saying. The post Australians ordered 1 billion parcels in 2020 appeared first on Inside Retail.

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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

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Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. Lorna Jane thinks so.”.

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

To find out how you can market to your customers this festive season, visit: [link]. The post 2019 vs 2020 vs 2021: How has Covid impacted Christmas? Those are the initiatives that are driving that customer experience – click-and-collect, delivery to boot, virtual styling and reserve-in-store,” Ioakim added.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Foresight does not require a belief in astrology.

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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

This is also true from a cost perspective, with our conversion lag data indicating the first two weeks of October are the best time to market to customers at a more cost-effective rate. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides. What’s your plan?

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally.

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