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Inside Designworks’ four-pronged expansion strategy

Inside Retail

Designworks’ divisional general manager Brooke Norton told Inside Retail that the brand sells about 15 million units each year and is heading towards $200 million in wholesale sales. However, Norton is buoyed by what she expects to be a huge back-to-school period, which is expected to be uninterrupted for the first time since early 2020.

Expansion 246
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Retailers, we’ve got the best content tailored just for you.

Strategy 230
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist. The post Opinion: Why foresight is the future of marketing strategy appeared first on Inside Retail.

Strategy 245
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The Reject Shop plans more stores as sales surge

Inside Retail

The chain currently has 386 stores nationwide, having opened 67 new stores and closed 35 underperforming ones since June 2020. The store openings are part of the strategies to improve sales and gross profit margin in FY25, said CEO Clinton Cahn. Fisher added that the company’s balance sheet remains strong, with $49.9 per cent to $4.7

Planning 278
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As Microsoft shuts stores in China, are authorised retailers still relevant?

Inside Retail

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Hog’s Breath plans to open 20 more restaurants

Inside Retail

The strategy is for franchisees to break even without having to do 2000 covers on a weekend and school holidays,” he says. Hog’s Breath growth strategy “The fact we are here shows the real power of the name in the market. Under the previous management the brand got confused and we lost our way.”

Planning 264
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Black Friday 2024: Why automation is critical for Australian retailers

Inside Retail

As the Black Friday 2024 shopping frenzy approaches, Australian retailers are gearing up for their biggest challenge yet – managing skyrocketing demand while staying efficient. By adopting automation in areas like supply chain management and customer service, Australian retailers can meet rising global demand and secure long-term growth.