Remove 2020 Remove Management Remove Social Media
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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. The company had laid off 200 retail staff after permanently shuttering all of Glossier’s bricks-and-mortar stores in 2020 due to the pandemic. Social media darling no more.

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6 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Snap Retail

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.

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Harrods unveils ‘Emerging Designers: China’ pop-up

Retail Focus

Poppy Lomax, Buying Manager for Womenswear at Harrods, said: “ Over recent years, there has been a huge increase in creative output from the Chinese luxury industry, and this growth has been really exciting to watch. Over the past twelve months, Harrods has increased its presence in China substantially.

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Research sheds light on the Australian e-commerce consumer journey

Inside Retail

Of particular interest is the age makeup of these findings, with 64 per cent of 18-25-year-olds stating they had researched products on Instagram, 67 per cent of 26-35-year-olds saying they had researched products on Facebook, and 60 per cent of 18-25-year-olds stating that they had “discovered” products they had purchased on a social media site.

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A rush to reopen: Is it doing Australian retail more harm than good?

Inside Retail

It isn’t clear how quickly airlines will be able to crank up capacity and so we don’t know how many imprisoned Australians will manage to exit. In the eyes of the world, Australia is not what it was before March 2020. Look at what’s happened in Australia” is now an all-too-familiar refrain in social media discussion threads.

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Behind the rise and rise of Aussie designer furniture brand Sarah Ellison

Inside Retail

Someone like Pantone has that authority in the design world, so we were thrilled that they wanted to partner with us,” Leigh McKeown, co-founder and managing director of Sarah Ellison, told Inside Retail. Sales went through the roof, rising over 300 per cent in 2020 alone, and the brand has been growing rapidly ever since. “In

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