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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices.

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Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. Humans, by nature, engage in play, and games are a structured form of play. billion people, with 57.9

Fashion 241
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How Australian activewear brand CSB is building community offline

Inside Retail

billion, according to 2020 data that was released in 2022 by GlobalData. For the founder, the fit is everything and her approach to design prioritises form and function. The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. billion by 2025.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Functionally, the Instagram feed is becoming quite cluttered with tags, labels and sub-features so the more visual complexity added may lead to a form of ‘banner-blindness’ in users too,” he said. billion this year, up from US$9.7

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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. In August 2020, e.l.f. s Camo CC Cream following its December 2020 debut, other content creators rushed to try out the new release, resulting in conversation across social platforms.

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A tasty combo: When food and beauty collide

Inside Retail

Both are solid content pillars for social media and driving forces for viral content, especially on platforms like YouTube, Instagram, and TikTok. Amorepacific’s 2020 fiscal reports showed revenue was down 20 per cent to $3.9 In 2020, Indie makeup brand Hipdot debuted a special collaboration with Tapatio hot sauce.